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A promotional image of Patrick Bibza for the Reduce The Stigma podcast. Patrick is smiling with his arms crossed, wearing a checkered shirt. A bold quote above him reads, “I think that people in recovery are the most resilient people I know.” The podcast and Steel City Hardcore Recovery logos are present in the image.

Transforming Lives Through Holistic Recovery

A Veteran's Journey to Empowering Others Through Holistic Healing and Recovery

A portrait of Patrick Bibza smiling with his arms crossed, wearing a checkered shirt with the logo of the University of Pittsburgh. The Steel City Hardcore Recovery logo is in the top left corner. The background is black.
A quote from Patrick Bibza on a light green background with a leaf pattern border. The text reads, “I don't know anybody that doesn't have some kind of a stuck point where in my metaphor mind, it's a weed. It's a weed that got put into our life garden and we've been providing it nutrients subconsciously and it's growing and it's growing rapidly. So being able to identify with the help of someone like myself, that's a weed. It's not benefiting me anymore. Let's remove it and let's remove it together.” The quote is attributed to Patrick Bibza, CEO of Steel City Hardcore Recovery, from the Reduce The Stigma podcast on which he discussed holistic recovery.

In a recent episode of Reduce the Stigma, host Whitney sat down with Patrick Bibza, founder and CEO of Steel City Hardcore Recovery. A United States Navy veteran and licensed social worker, Bibza shared his powerful journey through addiction, trauma, and recovery. Describing recovery as a battle that requires immense strength, he refers to those in recovery as “warriors.” Bibza’s approach focuses on holistic well-being, targeting the body, mind, and soul to help individuals achieve meaningful, lasting transformation.

Steel City Hardcore Recovery was founded to support not only veterans but also adolescents and civilians in need of physical, mental, and spiritual growth. Bibza’s passion for addressing trauma and mental health, paired with his personalized programs, provides a lifeline to those seeking to reclaim their lives.

Through connection, accountability, and a focus on holistic recovery, his mission is to help individuals become the best version of themselves, proving that real transformation requires resilience, effort, and strong community support.

Mentioned in the episode:

Click here for the episode’s full transcript.

About Our Guest:

Patrick Bibza LSW CPT and Veteran of the United States Navy created SteelCityHxCxRecovery LLC in 2022. The basis of the company was to help at risk adolescents who were struggling with behavior, mental health and substance abuse issues. In 2024, the company expanded and is now providing mental, physical and spiritual support for Veterans and civilians alike.

SteelCityHxCxRecovery’s goal is to strengthen the body, mind and soul so that when life hits hard, we, together can fight back!! We provide physical fitness along with health and wellness classes, mental health seminars and spiritual guidance, both in person and digitally.

Connect with Patrick:

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Transcript

Whitney (00:47)

Hello and welcome to Reduce the Stigma. Today I’m talking with Patrick Bibza, founder and CEO of Steel City Hardcore Recovery. A veteran of the United States Navy, a licensed social worker, and a warrior in recovery, Patrick created Steel City Hardcore Recovery with a goal to strengthen the body, mind, and soul for physical, mental, and spiritual growth. Patrick, thank you so much for joining me today.

 

Patrick Bibza (01:16)

Whitney, thank you for having me on.

 

Whitney (01:18)

It’s always wonderful when I get to have somebody on who I’ve had the pleasure of talking to before. And when we last spoke, I was so energized and excited about what you’re up to. And I think there are going to be so many people who also resonate with your story and what you’re doing. I’d like to start by asking, you know, the identification as a warrior in recovery. Can you tell us a little bit more about what that means?

 

Patrick Bibza (01:48)

Sure, I would love to. our first conversation, I loved the energy that we had and I knew that this was gonna take off and go in a direction that I wasn’t even aware of. But in regards to your question, recovery is a battle. I don’t think that it’s for sissies. Recovery is not for sissies. And it takes someone strong, dedicated, motivated to overcome what I believe is a mental and physical allergy that manifests in a way that a quote unquote normal person doesn’t typically relate to. So it takes a warrior to go to battle against this demon that honestly takes over our body, and soul.

 

Whitney (02:29)

That’s a way of looking at it that, you know, I’ve heard pieces of it, but never put into such a spot on reflection. And it makes me think about how incredibly strong individuals who achieve recovery are. And even for those who are working towards recovery, it is not easy. And I think that, you know, there’s such a big misunderstanding that people who maybe are having substance use or mental health issues that they’re weak, when in reality, that’s just not the case.

 

Patrick Bibza (03:04)

I agree. I think that people in recovery and actually in active addiction, they’re the most resilient people that I know and have the most promising I don’t want to say future, they have the capability of really overcoming any adversity because they’re already going through hell on a daily basis. My act of addiction was going through the sludge. Sometimes I’m digging through just trying to get to that next one. I would go to any means. I would figure out a way I could overcome absolutely anything. So when I got into recovery and became a warrior, it wasn’t that difficult to be successful without the drugs and alcohol involved in my

 

Whitney (03:40)

And that’s such a, like, I hope more people can see that for themselves because there’s so much negativity put on individuals whenever they are struggling with substance use or mental health or really trauma, anything. Whenever they’re going through something, there’s so much self -doubt. And yet, you know, I certainly don’t want to encourage any sort of activity that contributes to, you know, substance use or, illegal activities. However, I know that the creativity and the resolve that it can take, that can be applied in other ways and the person just flourishes, which I’m guessing is the story.

 

Patrick Bibza (04:25)

Yeah. And I can relate totally to what you were just talking about with the PTSD or the trauma. There’s typically some kind of an event that has happened. And I do remember one of my first ever meetings, a guy came up to me he said, well, what was, what was the starting point? Like what made you start using? And I’m thinking to myself, like, there was nothing, man. I just like getting high. I like getting drunk because at that point I did, I was 21 years old, 22 years old. I was still enjoying it. But when I looked back, you know, through doing step work through the anonymous programs that I’m a part of. You know, there was a point and it had to do with trauma. And when I used and I drank, people ask, what’s your drug of choice? Escape. I just want to escape reality because my reality at that time from the age of 14 was completely distorted. The way that I perceived myself, the way that I perceived others, and when I put something into my body, whether it was a drug, an alcohol, a relationship, a big gamble, it made me feel powerful. It made me feel different because that trauma took that power away from

 

Whitney (05:35)

Your drug of choice was an escape. And then how, you know, recognizing that comes through a lot of hard work and achieving a place of recovery. What was that process? So you mentioned the 12 -step programs. What else contributed to you, you know, getting to where you are today?

 

Patrick Bibza (06:02)

Lordy lord, how much time do we have? I think if I could summarize it, it would be a lot of pain, a lot of pain, a lot of experience. People could tell me pretty much anything. I recognize that I was an alcoholic. I admitted that I was an addict, but to the point of like when I accepted it and had to really be like, wow, I can’t do anything. Like I am.

 

Whitney (06:03)

Hahaha!

 

Patrick Bibza (06:23)

It became every four days. I would drink and use. I would go into a rehab or go into a detox and then four days later I would forget. I have a disease that for that tries to trick me into forgetting of how bad it was. Many, many of rehabs and as a veteran of the United States Navy, I’ve went through, I want to say a handful of the CTAD program, which is the Center for Treatment of Addictive Disorders, phenomenal program. They teach you so much. However, if I’m not ready, I’m not ready. Maturity played a huge role in that with the trauma, you know, 14 years old. I stopped developing. I was also traumatized while in the military at 20. I stopped developing So as a 30 year old, I’m behaving like a 20-25 year old. I just wasn’t ready. So I think What it really came down to is I knew that I was taking bullets. I always use this metaphor of like I had armor on and the armor I had was based off of these different hats that I was wearing to like protect certain areas with different kinds of armor. And these bullets were flying at me. And every time I’d get knocked down, I just had to get back up and I asked for, and I would ask for help. Even if I didn’t know what that help would look like in the long run, I knew that going back to a rehab. It was like taking my car to the mechanic. I cannot fix my own car. I might be able to change a tire, maybe, but there was so much more that needed help, that needed repair. So when I go to treatment, they offer me these tools, they fix the car up. Then there’s the aftercare. What do I do after I get out of the bubble of safety? And that’s where I slipped up at several points. They would offer continued care. And I would say, no, I got this. That’s the problem. I have nothing. I cannot do this alone. Whether it’s a higher power, it’s the program, it’s talking to therapists, know, whatever it is, it’s just as an addict or a person in recovery or as a warrior in recovery, as I call myself. This isn’t a, this isn’t a loan. We go to war, we go to battle with a bunch of other soldiers. You know, I can’t see where the enemy’s flanking around me if I don’t have some good, you know, recon specialists. So that’s kind of how, and I’ll, and I’ll revert back to like, so when I was in grad school, my undergrad, I was using heroin pretty regularly. During my graduate degree from the University of Pittsburgh, I was using cocaine every day, drinking all day. So I was a very, they say, addict. And functioning addiction, sure, protected me, it saved me, it got me through X, Y, and Z, but I couldn’t see my ultimate future. I couldn’t see that light at the end of the tunnel before I could remove, before I removed the substances, the mental health aspect of it. You don’t know if it’s depression, anxiety, plethora of those, while you’re still having a substance. So removing the substance, identifying the mental health, seeking mental professional help, maybe getting on medication, treatments, therapies, and then get into the 12 steps. They don’t get me clean and sober. They help me find a power greater than myself, and they help me be a better person. I don’t want to just be clean and sober. I don’t want to be miserable. I don’t want to be discontent. I want to be the best damn version of myself I can be.

 

Whitney (09:49)

Well, you’re doing that. Here you are today, right? And I know there’s so much we could still dive into there. I want to move into, you created a business, you created an organization to be that best version of yourself. Can you tell us about Steel City Hardcore Recovery?

 

Patrick Bibza (10:12)

Sure, I would love to. Let me start off by saying it was terrifying. It was terrifying going against the norm. I’ve had careers and successful jobs that provided me financial stability. And I’ve always been a risk taker and I wanted to jump out of that norm. I wanted to be my own boss. So I started Steel City HHardcore Recovery in 2022. The mission began as helping at -risk adolescents from

 

Whitney (10:16)

Heheheheh!

 

Patrick Bibza (10:40)

poverty stricken homes and areas. Typically they were being dismissed from their educational system and they needed guidance. So I was kicking butt, let’s say, with these adolescents and getting positive feedback and helping, you know, dozens of adolescents at a time. And I just wanted to do a little bit more. I’ve always wanted to get back to the veteran population. I’ve worked in the VA hospital. I’ve worked with wounded warriors and disabled veterans with PTSD. And then I also thought there is a mass amount of the population who’s not in recovery, who’s not a veteran and who isn’t an adolescent. So how can I get these people involved? And that’s why I expanded Steel City Hardcore Recovery from an independent social work therapy practice to a wellness opportunity that, you know, targets the body, mind and soul. Because I think, and from my experience, typically look at one of those three or maybe two of those three and really strengthening the connection of all three to an equal degree is key in order to fully transform your life into the next version that you want to see. We don’t have to be stuck with who we are.

 

Whitney (11:54)

So you started working with adolescents. That’s a tough population.

 

Patrick Bibza (11:59)

I started with veterans at first in the mental health field. I actually worked at Pittsburgh behavioral, Pittsburgh Mercy behavioral, and I was making crisis calls and going to locations in the, how do I want to put this? Our mental health system sucks. It’s broken. We diagnose, we medicate, and then we make crisis calls. There’s no preventative measures that are, that are working. So when I went from that, I went to a veteran population, which I absolutely loved. Love my veterans. We’re stubborn, we’re entitled, know, we, who, rah, who, yah, kind of thing. But they relate, they related to me. And I saw a relation too with the adolescents because, know, I’m a tattooed social worker. I’m kind of stuck in that kind of middle age, you know, thinking I’m younger than I am, you know, going down and playing basketball with the kids, taking on a McDonald’s, sitting down one -on -one with them and just shooting the shit. Like I’m not gonna report you unless you’re talking about hurting yourself, hurting someone else or someone being hurt. And then they start to trust. You plant the seed. I will attempt to nurture and help them grow it, but it’s up to them. But planting that seed of trust, many of my adolescents don’t have a father figure. They don’t have a male role model and they don’t trust anybody. yeah, working with the adolescent field was fun.

 

Whitney (13:19)

And of course there’s the parallel to your story when you shared that you can identify at 14 is kind of when things started for you. And so I imagine, you know, working with that age group in ways you were working with who you were and helping them maybe go down a different path than what you experience.

 

Patrick Bibza (13:40)

That is so powerful and so real. I can think back to what happened when I was 14 and the sexual trauma that occurred and the way that it shaped my life. It shaped my life for 20 plus years. So being able to meet these kids at an age where my development started, I just, yeah, there’s something there I see myself in them. And it really, it means a lot.

 

Whitney (14:06)

And I’m sure it means a lot to the kids you’ve been able to work with. And there’s so many times where we forget about the child who was hurt that is now an adult before us. Because when it’s a child, we will all bend over backwards, right, as we should. And then it changes. We expect children to know better when they’re an adult and you know why did you make that choice? Well as you shared you know you in ways didn’t continue developing right and there were parts of you that were locked at 14 and until you could process and revisit and rework. So why are we having these unrealistic expectations for adults until we help them resolve that childhood and adolescent trauma?

 

Patrick Bibza (14:57)

Well, and I think that’s a big part of what Steel City Hardcore Recovery does. I use this book called The Shadow Working Guide. Carl Jung started it and then a woman put it into a working book. And I’ll tell you, I don’t know anybody that doesn’t have some kind of a stuck point where in my metaphor mind, it’s a weed. It’s a weed that got put into our life garden and we’ve been providing it nutrients subconsciously and it’s growing and it’s growing rapidly. So being able to identify with the help of someone like myself, that’s a weed. It’s not benefiting me anymore. Let’s remove it and let’s remove it together. Then we have the opportunity to start prushing, start, what am I trying to say? Seeding, we start planting, planting new seeds, new flowers, new vegetables, whatever you want to grow in your garden, but healthy, nutritious. And what do weeds do? They zap that nutrition. So anytime one pops up, boom, we pull it out immediately.

 

Whitney (15:54)

Yeah, and I like the emphasis on doing it together. We’re not meant to be solo. It’s tremendously hard in general, but to do it alone is near impossible.

 

Patrick Bibza (16:06)

And that is one thing I want to segment into. There’s an organization I work with, a nonprofit called Eyes Wide Shut. And it’s about doing things together. It’s about identifying the child and seeing that, you know, we’re not connecting anymore. We are so in our technology. We’re so in our world out here. We need to engage. We need to engage with the adolescents, with the youth. We need to engage with the community, with the parents, and help them see that there are not only physical components to being in your phone and on your tablet looking down, causing issues to your neck and your shoulders, but there’s also the mental addiction characteristics that come from these games they’re playing and the way that they are algorithm. Algorized there’s an algorithm to these claims that catch them into an addiction just like casinos use slot machines And then there’s the spiritual disconnect where we don’t have family dinners anymore We can’t talk with our parents about this weed that’s coming up in our garden and our parents go. Hey, let’s help out with that So that’s what this organization eyes wide shut really does is we’re trying to come together in order to Shed light on what’s happening to these children because if not, we’re gonna be flowing with weed children that are adults that are growing into adults

 

Whitney (17:26)

Right? Absolutely. mean, the presence of technology has impacted every aspect of an individual’s development. The constant availability of entertainment, getting the likes for the dopamine hits and things like that. I mean, we’re not really recognizing or taking enough action to help it because even as adults are doing it, I know that if I have a comment that has a hundred likes, I’m feeling pretty good, right? So we have to look at ourselves too. What are we modeling? Are we modeling sitting on the couch next to a young one and looking at our phone? Or are we saying, hey, let’s go for a

 

Patrick Bibza (18:14)

Right? Instant gratification is so addictive. And as parents, and I don’t have children of my own, but I do find when I go visit my nephews, my mother, I’m on my device and I hate myself for doing that. But that’s the same way as I say I’m a warrior in recovery. I just need to take the steps to realize this is becoming unmanageable. And luckily at this point I can put my phone down, but I foresee if I was a fortune teller that the longer these children are in their phones, the harder it’s going to be. And there are pros and cons to technology. I’m not anti -technology. I just want to educate the power for good. What does Spider -Man say? If you have the great responsibility or great power comes with great responsibility. We’re using this internet and this technology. We need to be responsible.

 

Whitney (18:49)

Right, right.

 

Absolutely. And it all, all of what you’re saying makes me think about what you, when you mentioned the mental health system and how it’s not preventative, you are taking a preventative approach. Yes, you’re helping people in a recovery sense, you know, but also getting involved early with adolescents. I imagine also for individuals who maybe, you know, I know that you don’t just work with individuals who are in recovery, you work with anyone who needs that wellbeing. And that is preventative, taking action today so that you don’t get to a place of burnout or a place of distress where you search for something else to help or to escape.

 

Patrick Bibza (19:45)

Absolutely. And let’s talk about escape for a second. 22 veterans a day commit suicide. 22. There has to be a way, and I get chills when I talk about this because it drives me mad. There has to be a way that we can get to them before they get to the hospital, before they are at that point where they’re seeking help and when they’re at the point they’re ready. They’re going to do it. And what are we doing? I don’t care. I want to get to them before then. Figure out what’s making this tick and how can I help? You want to go fishing? Do you want to go out and shoot the shit and have some coffee? Can we have a little camaraderie? Let’s talk about some stuff. Let’s talk about some real things. And that doesn’t just work. It’s not just a veteran approach. I’m just saying the fact that 22 commits suicide a day drives me nuts. But as civilians, as adolescents, I want to get to the problem of you’re being bullied at school. Let’s talk about it before you go shoot up that school, before you go do something that’s going to change your

 

Whitney (20:40)

And when you were talking about the horrific amount of suicide death or of veteran deaths by suicide that our country is seeing, it made me think of the technology that our exposure to it, because I was thinking, what could be different compared to previous wars and things like that? Well, I hadn’t thought of it before, but the constant access to videos on YouTube, to the news of bombings, of shootings, of all these things. I’m guessing when someone came back decades ago from, you know, serving, there wasn’t this daily exposure. And that I can’t imagine. Talk about triggers for trauma and just how painful it must be.

 

Patrick Bibza (21:35)

I have a grandfather and an uncle who just passed away who I remember growing up when the 4th of July would come and the fireworks could go off and they would shell shock. They would lock up. You know, they didn’t know how to handle it. They thought they were back there. That was once a year, maybe twice, three times a year on the daily, myself included and reminded of triggers of what happened. Whether it was over there, I was not a combat veteran, but I work with a ton of combat vets and they come back addicted to something, whether it’s a drug and alcohol, perhaps it’s the action and they come home and how do you deal with it? And they’re watching these action movies, they’re watching these war movies or just turning on the news and seeing the disgusting nature of human on human crime. No wonder we go back out there and use no wonder we have PTSD symptoms that cause self harm and no wonder we commit

 

Whitney (22:34)

Right. What? And I know this is not an easy problem to solve. I’m curious. I’m sure you have some ideas. What could we be doing differently?

 

Patrick Bibza (22:45)

I first want to say that I believe that the VA and these other veteran organizations are doing a good job and it’s progressively changing every month, every day. They’re getting more information, more data. They’re working with the veterans to see what could help you. So I’m not trying to change the wheel or reinvent the wheel. I think it’s just making it more available and spotlighting it. You, you turn on a Super Bowl commercial and they’ll promote alcohol left and right, but where’s the commercials for veteran, you know, awareness? And it’s not just a crisis line. A crisis line is great. You can call and have a crisis line, but where’s the…where’s the camaraderie website that we can just talk together? Know, where, you know, there are organizations that’ll take you fishing, they’ll take you hunting, they’ll get together and we’ll have coffee and stuff. We just need more. It needs to be as prevalent and as advertised as the casinos advertisements about the politics advertisements. Talk about a trigger for veterans politics. I go to the VA hospital, you have 50 % on the left, 50 on the right, and we’re going to war with each other in the United States of America. And right now, the veterans are even divided.

 

Whitney (24:00)

Wow, I had never even thought about that perspective. Previously I had conversations with veterans of what it’s like to serve for a war you may not support or about an effort you may not support. I had not thought about coming back, returning to civilian life, and then there being that division from the people who are the only ones who have any idea what they are going through.

 

Patrick Bibza (24:29)

There is a disconnect between civilian population and veteran population. There’s a disconnect between generational wars, Vietnam to the wars that are happening now and so forth. But what I’m seeing now is even more of a disconnect because of politics and political views and ideologies that are veterans across the board to just come at each other instead of coming together and it blows my mind. It drives me crazy, but like we just circle back, it’s technology. The information we’re getting may be true, it may be false. People get to believe whatever they want. How about sit down and have a conversation with that person based on beliefs? I can disagree with you, you can disagree with me. It doesn’t mean I hate you. But it seems like the left hates the right, the right hates the left, and they don’t even know why.

 

Whitney (25:20)

Yeah, great. And back to have a conversation, you have to have practiced it and have communication skills, which are going out the window. And it’s, you’re really, man, my mind is, is going a million miles an hour thinking about all of this. And it really highlights the necessity of programs like yours. And I know that you are not just serving veterans, that you are serving civilians as well, and really working on those almost, I want to say basic, maybe basic’s not the right word, I think overlooked, the overlooked core parts of our being, the physical, the mental, spiritual, you know, and that’s what you’re doing. And we heard about their origins and how you’ve now expanded. I realize we haven’t yet really heard what you’re offering. Can you tell us how do you do this work? How do you address those different components?

 

Patrick Bibza (26:34)

And it’s funny that we said that because to me, my organization isn’t as important as what we’re doing right now. The conversation, the dialogue, but I guess I’ll circle around to what I’m doing. So putting an emphasis on the body, mind and soul requires physical, mental and spiritual guidance. I truly believe that I have the capability to reach the masses because of my experience, my strength and my hope, a warrior in recovery, starting off as a bullied adolescent, picked on, belittled, beat up, joined the military because he was troubled, facing jail time, was traumatized in the service, many surgeries, addicted to pills, coming out, going into different schools and educations with no guidance. I was like an airplane or a boat just floating down the stream and I am the worst captain in the history of captains. So, you know, getting through the addiction, getting the mental health component taken, taken care of, know, getting physically in shape. I’m 200 pounds right now. Active addiction was 130. So let’s look at the physical component of nutrition, of exercise, of what it does to your mind to get a little bit of dopamine from something that isn’t technology. So we’re going to transition from the physical to the mental. We need to get those dopamine fixes elsewhere. We need to be confident in ourselves. We need to look at ourselves in the mirror and say, I am enough. And even when I’m not enough, it’s okay not to be okay. You know, I heard this once in a meeting and it stuck and it changed my recovery forever. I am not bad trying to get good. I am sick trying to get well. If I had cancer and it flared up after remission, would I beat myself up and say I’m bad because my cancer came back? No, I would try to get healthy and well again. And it affects my body, my mind and my soul, because let’s be real, we’re fighting a war right now with spirituality and demons, the higher power source, God, Buddha, whatever, nature. It doesn’t matter to me. There is a high frequency and a low frequency. And if you’re not feeding this one, you’re feeding this one. And all I’m trying to do today is just weigh out, balance of the scale so I’m a little bit higher than I was yesterday.

 

Whitney (29:00)

And how important, you’re right, we as a system silo out, right? Especially like we’re in Pennsylvania, Pennsylvania is a carve out state. So you have medical on one side or physical on one side, behavioral health, mental health on the other. And we’ve done that. And then spiritual, that doesn’t come in unless you are in a 12 step program or where you are active in a religion, and yet that’s not how we live. We don’t live alone. I’m gonna just be my physical self today. No, we are all of those things constantly coming together, adapting and evolving. And we can’t, it just almost feels like weights, like holding you back or like if you try to only take care of one thing. So I love this holistic approach that you have. know, boost in the nutrition. Cooking is something that you’ll be able to offer guidance on. How do you feed your body, not just physically feeding it, but nurturing it, nurturing the garden, as you said.

 

Patrick Bibza (30:10)

Mm -hmm. It’s unity. It’s all three of those components and balance Too often we see people put all their time into work and neglect family or put all their time into family and neglect bills You know for me it’s like if I go to the gym and I look at the weights and expect results, I’m not going to get them. So I have to pick up those weights and do some work. That’s the same with my spirituality. If I’m praying to God, but I’m not doing the step work in order to get closer to that higher frequency, how do I just expect results? And if I want to be clean and sober, but I’m not willing to do anything for old timers used to say if you’re not ready to stop drinking, here’s five dollars. Come back when you are like that’s to me. It’s life or death. Too many I’m burying too many of my friends on the monthly basis, if not weekly basis.

 

Whitney (31:04)

And so as you are moving forward with Eyes Wide Shut, you’re involved with Steel City Hardcore Recovery. What are you hoping in the next maybe year to what impact are you aiming

 

Patrick Bibza (31:21)

My number one goal is I want to reach as many people as humanly possible. Financially, sure, making money is a great thing, but for me, nurturing as many people from all aspects of life, rich, poor, black, white, male, female, I just want them to be able to feel okay, to feel safe, that they have someone in their corner. And what I do is I provide daily reflections on the body, mind and soul. you follow my Facebook page, Steel City Hardcore Recovery, you know, you can follow that along. And every day I’m to give you a little just a little something, you know, just go with it. If you want to engage more, there’s different services that I do provide. There are 26 different programs that I will teach you skills that I’ve learned throughout my course of not only just life, but also collegiate academics and how I’ve just kind of grown to find a power greater than myself that has no religious tie. So between that going to colleges and universities, high schools, getting these adolescents where they start, because let’s be honest, by the time you graduate college, am I really going to influence you? I want to influence them at their most influential points, you know, it’s their lives. They can choose what they want to do, but understand that there are consequences. I’ve always talked about pivot points. We’re on this path and you’re going to have a point. You know, your friends want you to go to a party, they want to, you know, alcohol drugs, or you need to go home and study because your goal is you want to get into a higher form of education or trade. What are you going to choose? And I just want to let you know that there’s consequences to both of those actions. Let’s think. Let’s take a quick second and pause before we make a decision.

 

Whitney (33:10)

I’m a little speechless. just, that’s, I don’t think enough of those moments are happening. We live at a very fast pace and we expect, especially younger individuals, to make some very serious lifelong decisions, you know, that can impact lifelong at a young age. Thankfully now we can, our culture is more accepting of, you know, transitioning careers. It used to be you pick one thing at 18 and that’s what you do for the rest of your life. And that is just, who knows? I’m definitely a different person than I was at 18. So how do we put this pressure, right? And so it’s so great that you’re getting in at that time when, yeah, there are some things we can be fluid with, but there are other things, if you make a certain choice, it will follow you forever. If you get a record, it will follow you forever. And so we’re not always great at thinking about 10 years from now or what it will imply. I played rugby in college and I would say, had a lot of injuries prior to rugby and people would say, why are doing that to your body? And I would actually say, what’s the point of having a body if you don’t use it? Now, as I am very achy all over, well now I really wish I would have listened.

 

Patrick Bibza (34:38)

Thank you. We don’t take a lot of suggestions as an adolescent, even as a young adult, you know, think about the consequences. If I could share anything with these adolescents, it would be to pause. It would literally be, I wish I could just come into their brain and say, just take three seconds, please. Think about what’s going to happen when you pull that trigger. That guy’s making fun of you. That girl did X, Y, and Z. You’re feeling some kind of way and you shoot them.

 

Whitney (34:49)

No.

 

Patrick Bibza (35:10)

The gun violence in this country is ridiculous and we don’t think about the consequences of what happens. One, you’re going to jail for a real long time. Two, you’re taking a life, a life of another human being. That is someone’s child, that is someone’s loved one. The consequences are astonishing. Pause for a half a second, step back. What do they say the three R’s you want to retreat, rethink, and then react? We don’t do that. We don’t do that when we think about the bag of drugs in front of us, you know, it’s going to get me a natural high. It’s going to get not a natural, but an instant gratification. hi. It’s going to show off to my friends. I’m tough. It could kill you. There could be something in that bag and more than likely there is that could kill you. Let’s pause. Let’s take a second before we sign documents and paperwork for loans and credit cards. I can buy this now. Do you need it? Do you have any idea what it’s like to be in credit card debt? Do you have any idea what an interest rate even is? We’re not teaching our adolescents basic fundamental skills or like integrity, properties of just being a decent human.

 

Whitney (36:17)

Yeah. And then to go up, you know, to use the social work line of going upstream, why did they reach out for the gun or the substance or the this or the that? What could have been done to give them healthier coping skills? What education could have been provided before they signed for, you know, student debt that will end up they’ll pay five times what it actually costs for them to go. You know, what can we be doing? We can’t stop everything. We can minimize and reduce the likelihood and empower and prepare. And I just, so, I love hearing what you’re doing because we are a reactionary world and we need to be proactive.

 

Patrick Bibza (37:09)

And one of the biggest components of Steel City Hardcore recovery, and this comes from the military, is we do a pre -action report and we do a post -action report. So we like to check in and see what do we have planned for this week. What are we going to look at? What could be coming up? What kind of flags? What kind of harmful things could be presenting themselves? What do we want to accomplish? How do we accomplish that? We don’t just get things handed to us in lives. And then at the end of the week, we check in and we go, or we check out and go, okay, this worked. This didn’t work. Let’s write it down. Let’s take a look, let’s get some statistics on what’s working for me and what’s not. If you keep drinking every Friday, wondering why you’re waking up Monday, going into work, hung over, maybe we don’t drink on Friday. You know, if on Monday you want to work out and hit weights all week, but then you never go to the gym. Well, maybe we need to make a little different action plan where we, we actually go, we have the, we have dedication rather than this is what I want, know motivation.

 

Whitney (38:06)

Right. Well, I could keep going and talking with you all day. And so I want to be respectful of your time and also ensure that our listeners get the information to connect with you. You have mentioned your Facebook. How else or is there any other way that people can connect with

 

Patrick Bibza (38:27)

Sure. My website is in early development. It’s up and active. It’s www .steelcityhxcxrecovery .com. All of my other social media links are on there. I’m on Facebook and Twitter and TikTok and Instagram. There will be commercials coming up where you’ll be able to see and click on and sign up for consultations where you’ll have one -on -one sessions with me to figure out if programming is something you’re interested in, our goal is not to change anyone. Our goal is to transform and help see what the potential for transformation can look like. You’re right. Not everybody needs to go to college. Not everybody needs to have a trade. Not everybody’s going to be Michael Jordan. Let’s just see what we can do. Let’s lay out a blueprint for you. And they’re all customized. Customized. This isn’t some template. I’m going to ask you some questions. You’re going to give me some answers. And I’m going to provide you real ass feedback. I’m not going to sugar coat it. I’m not going to walk you through life with a leash and do you want to transform or don’t you want to transform? And if you do, I’m here.

 

Whitney (39:32)

Wow, I love that. And just to clarify, if someone does want to transform, they can meet with you if they’re in your area, which is Pittsburgh, or virtually,

 

Patrick Bibza (39:45)

Correct, yeah, everything that I’m doing right now is virtually accessible. My inpatient, my in person sessions will be advertised as they come up and as this grows. I’m always around, able as much as possible to answer a phone call or write an email back to just, you know, don’t be shy. You’re not alone out here.

 

Whitney (40:10)

Great. And if my question I ask everyone, there’s a lot to take away from today. We’ve hit on a lot of really important topics. If people can only take away one thing though from this conversation, what would you like it to

 

Patrick Bibza (40:26)

Recovery ain’t for sissies. I think that would probably be the one thing that I want to tell anybody out there is recovery ain’t for sissies. ain’t for the soft. It ain’t for the weak. You got to be a bad motherfucker to be in recovery, to recover and to turn your life around. You know, we’ve been conditioned from the moment we have our first thought and we have this unique sense of this is who I am. Why? Because you were told this. Let’s find our true selves. Let’s work towards that. Let’s nurture the positivity and never give up. You know, I’m never finished as David Goggins would say.

 

Whitney (41:07)

Well, I know that’s resonating with multiple people listening. And I hope everyone starts following you on Facebook and reaching out. You’re going to be doing such amazing things. You already are. I just want to thank you, Patrick, for sharing your story, talking about your own experience, and then also giving us all some inspiration for how to build something and have a positive, big impact. So thank you.

 

Patrick Bibza (41:36)

I want to thank you very much and one other real quick thing. My mother, her name is Paula Bibza and she’s a kidney cancer survivor. So I just want to let her know how important she is to me and my life. And without her, I wouldn’t be here.

 

Whitney (41:42)

Yes. right. Thank you, I am so happy that you shared that. Thank you. We’re gonna share some information in the show notes as well about kidney health awareness, as well as any actions you’d like to take. So everyone, thank you for listening. Pass this along. Anyone in your life who you think may benefit. Really the best way to reduce stigma is to continue having these discussions and conversations and just sharing them with people. So please pass it along, like, share, subscribe, comment. We want to hear from you. And everyone take care of yourself and we’ll talk to you soon.

A Veteran’s Journey to Empowering Others Through Holistic Healing and Recovery In a recent episode of Reduce the Stigma, host Whitney sat down with Patrick Bibza, founder and CEO of Steel City Hardcore Recovery. A United States Navy veteran and licensed social worker, Bibza shared his powerful journey through addiction, trauma, and recovery. Describing recovery […]

Continue reading "Transforming Lives Through Holistic Recovery"

The Power of Advocacy: A Conversation with Nikki Soda

Empowering Voices and Bridging Gaps: How Advocacy Can Transform Addiction Treatment

In this episode of Reduce the Stigma, we sit down with Nikki Soda, Executive Director of Sodas Consulting, who shares her powerful journey in addiction treatment advocacy. Nikki discusses her passion for public policy, highlighting her work with the National Association of Addiction Treatment Providers and her role in creating the impactful National Hill Day. Through her lived experience and deep involvement in treatment centers nationwide, Nikki has developed a unique perspective on the complexities of addiction recovery, policy, and community engagement. Her drive to bridge the gap between treatment providers and policymakers is a crucial step toward improving behavioral health outcomes and creating positive change.

Nikki emphasizes the importance of everyone’s voice in advocacy, regardless of experience. Her message is clear: advocacy can be a tool for anyone willing to take action. From hosting town hall meetings to mobilizing communities for Hill Days, Nikki is a relentless optimist, pushing for more inclusion in the policymaking process. By empowering others and offering strategic tools, she envisions a future where addiction treatment and policy work hand in hand for a more just and effective system.

Organizations mentioned:
Faces and Voices of Recovery (FAVOR)
National Association of Addiction Treatment Providers (NAATP) 
American Society of Addiction Medicine (ASAM)
National Council for Wellbeing
Recovery Advocacy Project 

Click here for the episode’s full transcript.

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About Our Guest:

Nikki Soda is a highly accomplished advocate and strategic marketer with a strong
background in the behavioral health field. She possesses an MS in Addiction Policy from
Georgetown University and has amassed over 10 years of experience in this domain.
Passionate about advocacy and public policy, Nikki actively engages in local and national
initiatives to make a meaningful impact. Currently the Executive Director of Soda’s
Consulting, she utilizes her addiction policy knowledge to help treatment centers get
involved in public policy. Recently serving as the Director of Membership and State
Advocacy for the National Association of Addiction Treatment Providers (NAATP), she
leverages and consults her expertise to lead productive discussions with industry leaders
and conducts comprehensive tours of treatment centers nationwide. Through these
experiences, she has gained a profound understanding of the substance use disorder
treatment landscape.


Nikki has excelled in various leadership roles, including Director of Business Development
and Marketing for renowned treatment facilities. In addition, she has overseen multiple
alumni programs while currently serving as co-president for the board of the Treatment
Professionals and Alumni Services (TPAS). Her diverse responsibilities in creating and
managing a treatment center start-up have honed her skills in admissions, policy
development, procedure implementation, and business growth. 


As a result, Nikki has built an impressive reputation and is frequently sought after for
client placement recommendations and policy guidance.

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Transcript

Whitney (00:00)

There’s something magical that happens whenever a person finds a way to pursue their passion through their work, right? It’s a different energy that they bring to the world and to what they’re doing. And that’s exactly what we have with today’s guests. Nikki Soda is an advocate who is ensuring that everyone knows that their voice can make a difference, that their actions can make a difference whether it’s in the form of attending the National Hill Day that she created while at the National Association for Addiction Treatment Providers, or through community events and community organizations. Let’s just all recognize that we have a role to play, that we can play a role, and let’s get started.

Whitney (00:55)

Hello and welcome to Reduce the Stigma of Recovery Conversations. Today I’m talking with Nikki Soda, the Executive Director of Soda’s Consulting. Nikki’s passionate about advocacy and public policy. She actively engages in local and national initiatives to make a meaningful impact. Utilizing her addiction policy knowledge to help treatment centers get involved in public policy, and she was recently serving as the Director of Membership in State Advocacy for the National Association of Addiction Treatment Providers, where she leveraged and consulted her expertise to lead productive discussions with industry leaders and conducted comprehensive tours of treatment centers nationwide. Through all these experiences, Nikki has gained a profound understanding of the substance use disorder treatment landscape and I’m honored to have Nikki, thank you for joining me today. I’m so honored to have you on.

Nikki Soda (01:51)

I’m so glad to be here. Thank you for asking and I’ve really enjoyed listening to some of the past shows. So I’m looking forward to a fruitful conversation.

Whitney (01:59)

Thank you, that means a great deal. And I had the pleasure of connecting with you a little over a year ago through your role at NAATP. And I was excited when I saw you taking a transition in your career and moving into this consulting role, as well as some other things that I know you have going on. And I’d love to just start with this recent kind of transformation for you. What led you to kind of move into this space?

Nikki Soda (02:31)

Yeah, so very good question. I was with NATAP, which stands for the National Association of Addiction Treatment Providers for five and a half years and had an absolutely wonderful, profound working experience working for a national association where I was able to work with a stellar team and get to meet people all over the country, visited well over 100 treatment centers and got to sit down and talk to the executive leadership teams to CEOs, to behavioral health techs, to nurses. And so really got a feel for the ends and the understanding of what goes on in a treatment center and the good and the bad and be able to connect people. So with that job, Whitney came a really good understanding of treatment. I am a person with lived experience. I celebrated 20 years this year. And so having that understanding of what the other side and being a product of residential treatment myself gave me a good knowledge and background for that. What happened is in 2019, I was asked to help lead a national Hill Day. And when I was in DC helping to co -chair with Sherry Layton, who is one of my mentors and just a badass all around policy guru from La Hacienda in Texas. When I was there, a passion ignited in and why we were advocating for a couple different behavioral health care issues on the Hill. It really started turning like this is something that I want to do. This is something that I think I’m decent at. And so what that led me to do was to decide to go back and get my master’s in addiction policy. And so I went to Georgetown where they’ve created a new program from a former director of the Office of National Drug Control Policy. Regina LaBelle is the director of it. This program specifically works with addiction policy. So I went back and I graduated last May. The National Association allowed me the opportunity to create state advocacy groups. And so while my work there, so I received my master’s working on a state advocacy group. And I just wanted to be able to do a little bit more from the advocacy realm. And so we parted ways in December. I loved the team so much there. what I did is I’ve created, so does consulting. And so, well, it was actually already created. But what my goal, Whitney, is to go and help treatment centers bridge treatment with state and federal public policy, and also with their own community leaders. So city council, the mayor, and be able to provide them with the tools to successfully build program to be able to have that liaison between public policy that’s specifically going to impact them. that is right now I have the privilege I’m consulting for High Watch Recovery and Alina Lodge and then doing some other work with some other nonprofits as well but those are the two treatment centers right

Whitney (05:40)

That is a fascinating role to play because I just think about how siloed our system has been historically. The treatment providers in one area, the policy makers in another, the people who are the patients, the clients, and in a whole other area. And you’re really bridging and bringing it to be a cohesive approach to behavioral health, to effective programming and I think that’s just such an area that we haven’t really seen, at least not that I’m very aware

Nikki Soda (06:13)

Yeah, it’s really not. mean, addiction policy has been around for a very, very long time. But one of the things is that there’s not a whole lot of us that are out there pounding the pavement. It’s a more silent group behind the scenes. And so you’re exactly right. There’s a lot of people that haven’t heard it. And unless you are heavily involved with the political landscape or with the public policy landscape, you wouldn’t. So now, you’re most certainly in the majority. One of the things that I want to do is bring it more to light, to let people know that anyone can be an advocate if you have the right tools to do it and the passion and the desire to make some positive change.

Whitney (06:58)

There is such a misunderstanding, as you said, as to who can be in the room, because historically, again, it hasn’t been the average person. We have lobbyists and things like that going and pushing for different ideas and policies. So what can you envision happening if we’re able to have more of these voices raised in part of the policy making and then the implementation as

Nikki Soda (07:31)

So I’m gonna start with saying I’m an eternal optimist. My ideas are pie in the sky. We can make shit happen. And I believe the more people that we have Whitney, the better. And so with that, going back to the Hill Day in 2019, we had a number of people that joined that had never had zero experience, had never done it before. And we had a combination of people with lived recovery experience.

Whitney (07:35)

Okay, all right, let’s go

Nikki Soda (08:01)

And we had people with academia experience and we had individuals who worked in a treatment center and who were just there to support. And so I say that because anyone can be an advocate. And it’s so important because the more that we have, the louder our voices are and the more that we are heard, right? And so if there is an issue that senators or representatives have not been aware the more people that we can get to write letters, to send emails, to make phone calls, to go and physically visit, the more likely we are to have change

Whitney (08:36)

I love the optimism because that is, if you don’t have that optimism, if you don’t have that belief that it could happen, you’re gonna burn out. And I’m gonna speak from the devil’s advocate perspective, right? Policy in this space in particular has been harmful. If we look at the war on drugs and criminalization of different things, sentencing, we have seen some really harmful impacts on the people who need to help the most. What, if anything, is different now than what occurred in the past?

Nikki Soda (09:12)

There is not, I think what it is, this is my personal opinion, is a lack of knowledge. So if we go back and we look at how incredibly hard it failed to have the war on drugs earlier, we have some people of certain parties that are trying to do these exact same things that failed miserably. And it’s like, please look at history so that we don’t repeat ourselves. But what we also have is some really good examples. Like, I don’t know if you’re familiar with what’s gone on in Portugal where they made a number of drugs legal. And what they did is they offered treatment for people who were caught using. And so some of those have tried to be implemented over here in the United States, some successfully, some not successfully. But I think one of the main things needs to be education. And that takes time and that the education incarceration is not always the best answer. And so I think it has to be a balance to Whitney, again, just my personal opinion of having consequences, but also understanding that there are people who don’t know any better and have fallen upon extremely hard times and being able to offer viable resources to those people as opposed to just throwing them in jail and expecting them to heal magically.

Whitney (10:38)

Right, right. We have continued the same approach for decades and it has not gotten better if anything in ways it’s gotten worse are, you know, we can go into some debate about, you know, the death rate right now and the fact that there’s a little bit more attention to it now than in the past because of, you know, certain populations affected. And I think that is part of, you know, the opportunity for raising voices, but also from my own perspective, a fear. We see opioid settlement funds and how are they being utilized and who’s being part of the decision making. I know in Pennsylvania, there’s a lot of money going to police officers as far as funding for them. And while, yes, they’ve been impacted, the trauma they have seen by responding to numerous overdoses, I, as a Pennsylvanian, am wondering why there and not two different programs. And so

Nikki Soda (11:35)

Thank

Whitney (11:36)

You know, here we are with this large opportunity. How do we not replicate those mistakes of the past?

Nikki Soda (11:42)

Right. And how do we not replicate what happened with the tobacco settlement? Because that is a very prime example of that money, of that settlement money being very mismanaged through a number of states. And unfortunately, we’re seeing that happening again. And it’s just one of those things that makes you hit your head. Please just read a little bit about what happened and what was successful and what wasn’t.

Whitney (11:47)

Yes. Yes.

Nikki Soda (12:09)

But you’re right. And it’s different in every state. And I’ve had a little opportunity. I’ve been fortunate. I live in Palm Beach County, Florida. So I’ve been able to really have my hands kind of in the dirt, so to speak, for the opioid settlement money here. And it’s vastly different in Connecticut and it’s vastly different in New Jersey. And so it’s interesting. It’s very interesting how the task force are made up and how the money is being decided and what lack that people have

Whitney (12:38)

Right, which is where you come in and all of your experience you have the for like the treatment side you’ve been through your touring of different facilities, your lived experience, your academic training. Where then, so what do we need to do? What, what, like where do we

Nikki Soda (12:41)

Right. So a great example is here in Palm Beach County where we have the county itself has been the behavioral health portion of the county has been working diligently on a plan for the opioid settlement money of how it can most benefit the individuals that are struggling with substance use disorder or mental health issues. And so what we’ve had to do is there’s two proposals that are up for grabs, but where people can come to help is we’ve had some town hall meetings. Where we’ve invited the public to come and hear what the plan is. And that’s where everyone can have a voice and come and say, by showing up, by reading what’s sent out, which can sometimes be tough, I realize that. But that’s where, like, look to see where you can show up and where you can be a voice, because even in Pennsylvania, I would venture to guess that there’s opportunity for people to come and chime in, I would hope at least. And so that’s where you can look on this specific issue for coming

Whitney (14:02)

Right. There’s a little bit of a dynamic we know that certain demographics are going to be heard more. mean, even treatment providers. And there can be a question then even about ethics whenever a treatment provider is involved in policy, either policy advocacy or what have you. Do you have any thoughts on that ethical space for providers?

Nikki Soda (14:25)

I do. I, going back to my work with the national association, we had a very good vetting system for our members and we had a code of ethics that was required to be signed. and so it is, it is tricky sometimes when you are wanting to pull together a group. I have an example not too long ago where we were wanting to bring together different providers in the state to have a roundtable discussion. There had been examples of one treatment provider that had been proven to do some very unethical behavior. And so we’re like, well, how do we exclude them from being part of this round table discussion? Fortunately, they decided not to be part of it themselves, but that’s a very, very real part of, how do we be inclusive yet keep the bad guys out? And

Whitney (15:20)

Yeah.

Nikki Soda (15:21)

It is a very, very challenging task. And I think the best answer in the groups that I’ve been a part of that we’ve seen is to try to hold everyone accountable, which can be very tough if you’re dealing with a shady provider who has ulterior motives, which is usually what it is. They want to get the inside scoop. I just participated in an event in Maryland and we had a lot of recovery advocates that were invited. In this meeting, there were a couple of alleged patient brokers that were there in the room. And so my hope, Whitney, is that when you have the bad players that are in there, that they can at least hear and absorb some of what’s going on. And that, you know, we have to hope that goodness will prevail. And this is one of those eternally optimistics, because there’s not. There’s not a law that says we can just exclude them from it. So it is a very tricky balance. But the groups that I belong to down here in Florida do a very good job of vetting and ensuring that, all right, you have to agree that your facility is adhering to all of these ethical considerations and then it’s on your honor. Yeah, it’s tough.

Whitney (16:32)

Right, which is tough. even, you know, it’s not, I don’t want to make treatment providers sound bad, right? That is not my belief in it at all. There are bad players in every role, people with different motivations. And so it’s, it is important to think about who you’re supporting, getting, you know, even an advocacy, do you really understand what they’re advocating for? Because, you know, it can be very complex what’s being presented and then kind of twisted in a way to say, see this really nice kind of shiny thing? See, this is great. Don’t look at this other stuff over here. So someone who wants to get involved, who wants to start raising that voice, do you have any tips on what to look for when identifying a potential, you know, movement or organization

Nikki Soda (17:17)

Right.

Whitney (17:29)

Align with.

Nikki Soda (17:31)

Absolutely, and I’m gonna take one step back for a second though and when you were looking for ways to get involved so in South Florida for example We have something called stuff then which is the southeast Florida behavioral it’s a network advocacy group not network, but it’s an advocacy group and Maureen Killian is the head of it and she is a mom on a mission and She is so in the

Whitney (17:34)

Yes, please.

Nikki Soda (17:54)

And so she is one that is sending out alerts. so finding a tribe and finding a group like that is going to be very, very helpful, particularly in Pennsylvania. Not particularly in Pennsylvania, for example, finding a group like that where you have someone who’s got a pulse on what’s going on. and part of how I figured out that they were a good group. Maureen is a badass. Lisa Franklin is the co -leader of that. I went to a couple of their meetings,did a little Google background check, which isn’t necessarily the end all be all, but found out that they’re two fearless, just incredibly talented, dedicated advocates. And so I think doing a little bit of due diligence with treatment centers, Whitney, you can look and see if there’s been any pending lawsuits. You can also see if there’s any articles about fraudulent behavior for a number of treatment centers. When you’re getting in with an advocacy group, it’s important to know who you’re coming to the table with. And so doing your research and asking around too, asking some of your colleagues, hey, are you familiar with XYZ, people that you trust?

Whitney (19:04)

Yeah, yes, absolutely. And it just, I couldn’t help but think just even thinking about when you pick a treatment provider, know, these are things that you want to think about in all situations. And I think it’s just amazing the way that you’re approaching it, you’re identifying how to go about it in a way that the voices are raised in an ethical manner. And there’s just so much opportunity there and you know you’ve shared your pie in the sky, I shared my brief pie in the sky, it can be really hard being in advocacy. Do you have any thoughts on you know how to approach advocacy in a way that you don’t burn out before like quickly before you can make an

Nikki Soda (19:54)

For sure. So a couple of things. Find something that you’re really passionate about. So if you are really passionate about, you know, reproductive rights, or if you are really passionate about gun control, find something that you are passionate about. For me, it is addiction. It is being able to advocate for those in recovery who don’t necessarily have a voice for themselves. And it is also, I feel very passionate about ensuring that residential treatment stays around for a long It’s a very good option. It saved my life and I want to ensure it stays around for a long time. So finding something that you’re passionate about would be one. Second, don’t make it your full -time job unless you are all in and fully vested is gonna prevent burnout. Two or three, I think it’s important and I’ve seen this in some of my friends who’ve been burnt out that you have to be able to separate yourself from what you’re advocating for. I know this is a lot harder and it’s way easier for me to say this from a distance, like I’ve seen some moms whose, you know, children have passed away from overdose and it’s all consuming. And I think that it’s important. And again, this is easier for me to say, but it’s important to have a little bit of disconnect from what you are breathing in and out every day and working and advocating for that you have other things that you are doing too and other passions that you work on, think that that is gonna help. And then last but not least, understanding that it’s a marathon and not a sprint. And so there is not instant results that are gonna happen from this. And so patience is essential and understanding that when you get in that this is not something that happens so quick is gonna help to alleviate burnout or disappointment.

Whitney (21:40)

Right, right. So the person has decided, all right, I’m going to get involved. I am thinking about how to go about it in a way that I can last the marathon. What impact does advocacy have? What can it even

Nikki Soda (21:57)

So much. Advocacy can… There are so many policies, so many safety regulations that are in place now for the benefit to keep us safe that are due through advocacy. I’m going to try to think of an example off the top of my head. okay. I have a great one. So I told you I live in South Florida. South Florida was unfortunately well -known, became well -known for patient and patient brokering for those who aren’t familiar with it are when a very shady or unscrupulous person decides, finds someone who needs, who’s in need of recovery and takes that person and literally sells them to a recovery residence or a treatment center. And by selling them means getting money for turning them in. And Whitney in South Florida, became unfortunately very well known for it. And the Sober Homes Task Force was put together in 2018. And this task force was composed of different community members. So it was put together by Dave Ehrenberg, who is our state attorney. it did have police officers, it had attorneys, it had treatment providers, it had mom advocates, it had recovery residences as part of this group. And what they did was they created legislation that made patient brokering illegal and it made deep fines and jail time for it. And so what came of this is there was also a hotline that was created. So if you were witnessing patient brokering going on, you’d call this hotline. They’ve had over a hundred people arrested because of this bill that was passed. So that’s one example of people, of advocates saying, we have had enough of this, we have to do something and being loud enough, beating the drum loud enough that there was action that was taken. So from the task force of community leaders, the legislation was written, created and passed. And so that’s a really good example of something that was able to curtail something really bad that happened. So that’s one of many examples. There’s been marketing legislation that’s passed too because of very fraudulent marketing that’s put out and so there’s been stops to that. And then also there’s been really good patient safety regulations that have been passed because of, we’ll look at mental health, for example. There was some just absolutely heartbreaking mental health institutions that were just deplorable. And so there was parents of children who had gone into these homes and there was an undercover reporter who went up to one in New York and saw absolutely deplorable conditions. And so they made a news expose on it. And very shortly after that, it was shut down. The owners of that treatment home were prosecuted and those patients were dispersed into other places. And so there’s so many examples of what advocacy can do for the better. That’s why it’s so important. And I also want to encourage that anyone can do it. And so it can be so overwhelming, but there’s toolkits out there and it takes one person to believe in something to be able to make a change.

Whitney (25:19)

I’m inspired. The passion you have for this work is so clear that it’s making me think, my gosh, what can I be doing more?

Nikki Soda (25:31)

And I’m gonna look up some Pennsylvania advocacy groups for you, so know that.

Whitney (25:34)

Thank you. you know, and I think it’s just, and I’ll speak for myself, you know, there’s also a privilege with whether or not you get involved in advocacy because, you know, I can say I’m not gonna go and exert myself in that way because it’s not affecting me directly right now. And I think we have to think about that because It can’t just be the people that are being incarcerated or who are being denied treatment. It has to be those of us who are not being impacted today. Whether we have a history of experiences where we were impacted or what, it’s going to take all of us getting involved and raising up the voices of those who have been impacted, right? Because they should be involved. But also, it can’t just be on the individuals who are suffering right now. So hopefully like everyone is hearing this and seeing that it can be anyone. Because I think that’s also part of it. Well, it doesn’t affect me. So why should I get involved?

Nikki Soda (26:35)

No. Exactly. Exactly. And, you know, I think you almost have to live under a rock right now, though, to not have some type of impact from something. And

Whitney (26:55)

Yes.

Nikki Soda (26:58)

Not saying that everyone needs to be going up and making appointments with their senators and representatives, but there’s a number of little things you can do, whether it’s signing a petition, even, you know, can make a difference, whether it’s sending an email to your senator representative about something that you’re passionate about. So there’s a number of little things that anyone can do. There’s things my 12 year old daughter could do for, you know, she loves cats and dogs. And so there’s all sorts of things that anyone can but it does take a willingness, it takes time, and those are two things that not everybody is willing to do.

Whitney (27:36)

Right, Yeah, it is definitely a commitment. But it can be also a small thing, right? It is signing that petition, right? So maybe we just need to be open to recognizing even some of the small steps we can take. And then those of us who are, or those like you who are so energized by the idea of doing this to be

Nikki Soda (27:46)

Totally signature.

Whitney (28:04)

The charge, right, to lead the charge. And then those of us who maybe are not yet ready or what have you, or don’t have the capacity for any reason, okay, what can I do.

Nikki Soda (28:16)

Yeah, you know, and I will share this example too. So last night I participated in a webinar and they had a list of action steps. Like the first one was let’s roll up our sleeves and then it had a list of action steps. And it was everything from big things to one of them was click on this button. We will send you 10 postcards already stamped. If you can just write a note on them and then stick them in your mailbox. And so like anyone can do that, right?

Whitney (28:40)

Yeah. Yeah.

Nikki Soda (28:43)

So there really is, you just have to kind of know where to look, which I do understand that that can sometimes be challenging, but there’s something for everyone.

Whitney (28:51)

Absolutely. So if someone wanted to get started, what would be, and let’s focus on the mental health, substance use, behavioral health space. What would be their first steps that they could take? It could be Googling a certain term? What, like down to the simplest thing that they could start with.

Nikki Soda (29:15)

So there’s a couple really good advocacy groups in the mental health and substance use disorder space. So Faces and Voices of Recovery is one, their acronym is FAVOR, and they have an advocacy section on their website. And so they have some really good steps on there. And then the National Council of Mental Well -being. And they have a litany of tools on their website, Whitney. They have free webinars that you can go back and look at. They have a kick -ass advocacy toolkit. And Natap does too. Natap has an advocacy tab where you don’t have to be a member and you can look at some of the past webinars that we put together. A toolkit that I helped put together is on the Natap website too. So if we have a way to put those in the notes or the transcript for this, we can put links to those. But

Whitney (30:05)

Yes, absolutely.

Nikki Soda (30:10)

Those are three very good ones. Trying to think of those are the ones off the top of my head that provide webinars and advocacy tool kits. And so those are a good place to start. ASAM, I’m sorry, I’m gonna say one more. ASAM, which is the American Society of Addiction Medicine. Kelly Cordair is their head public policy and they have a number of really good.

Whitney (30:23)

And

Nikki Soda (30:37)

Now, theirs is a little more medically inclined, but they have a number of really good policy tools.

Whitney (30:45)

wonderful

And so you mentioned education a lot. I know that’s very significant. Is there any other types of education that someone should pursue as they are kind of getting into the space of advocacy within behavioral health?

Nikki Soda (30:58)

Yeah, so that’s another really good question. I did kind of an extreme by going to get my master’s in specifically addiction policy, but I am going to promote that program. It’s at Georgetown. It’s a year-long program in person that’s there, that’s taught by the creme de la creme of addiction professionals in DC. And it’s run by Regina LaBelle and Shelly Wiseman. And I learned more in that year than I had in 10 years in the field and that was in regard to policy. So that was very beneficial. But there’s also all sorts of courses that are online that come from some of those groups that I mentioned before. SAMHSA, I know I’m throwing out all sorts of acronyms, is another one that does a number of policies. And Ryan Hampton runs a Mobilize Recovery. And so they do a number of different advocacy and he…does, he has a conference every year, Mobilize Recovery in September, and they bring together peer recovery specialists, just individuals with lived experience, and give them all the teaching tools that they need to become advocates. So that would be a very good education opportunity

Whitney (32:10)

Wonderful. So many great resources and we will make sure we share all of them in the show notes. But then also, let’s talk about how people can connect with you. Maybe they’re an organization that wants to get involved. How would they do

Nikki Soda (32:26)

Yeah, so thank you for that question. With SODA Consulting, so I am working with different treatment centers, as I mentioned, to provide tools for them. So whether or not it’s meeting with your team and figuring out what the needs are, and then being able to bridge that gap of connecting, all right, are these state issues or are these federal issues or do you not know? And we can sit and figure that out. And so that’s something that I’m really passionate about and want to help more with and in DC quite a bit. And so it’s nice to be able to work with the different treatment centers and have a foot in DC as well. You know, one of the things that we haven’t mentioned is that I am co -president of the board of TPAS, which is treatment professionals in alumni services. And so with TPAS too, I didn’t want to mess that up.

Whitney (33:08)

Bright.

Nikki Soda (33:17)

Support services for alumni services. And alumni services, I’m a very stout advocate of the treatment center that I went to. And so that drives for me a passion to want to advocate for alumni. so alumni has grown to be a critical component of addiction treatment and primary mental health programs. TPAS offers all sorts of wonderful tools and resources to be able to help treatment centers and mental health programs provide their alumni directors and coordinators with the tools to be successful for that. So I’ve been on the board for a number of years, recently became the co -president, but we’re working with a number of different advocacy components too with alumni groups. so TPAS is the name of that organization. So that’s another way to become involved or if you have a treatment center to get them.

Whitney (34:08)

That’s great. And I may have to ask you to come back on so we can dive into the world of alumni in the recovery space. Yes.

Nikki Soda (34:14)

It was, my second passion. Well, it’s another passion, let’s say that.

Whitney (34:19)

Well, and you know, before I ask you my final question, I’m going to share what I have really like. I just have my own kind of thoughts here, because I’m always asking what should someone take away? And what I really what resonated with me, not only what you know, the fact that anyone can get involved in this, but what you just said about talking with the team and saying, okay, what is this a state level? Is this a federal level? The treatment provider in the room is saying, this doesn’t make sense. This regulation is harmful and I didn’t know what to do. And I just love that anyone who’s experiencing that can reach out to you and you will be able to work with them to help them take action and make that impact because it’s going to be the people who are hitting the barriers, both the individuals going through treatment as well as the treatment providers who are going to know, that requirement that you get a pre -authorization, blah, blah, blah, blah, that’s harmful. That’s causing deaths. If you are in that position, reach out to Nikki. Like that is amazing. I wish I would have like had that resource whenever I was in those treatment providers or offices.

Nikki Soda (35:20)

Thanks. Yeah, thank you. Well, and I by no means have the answers, but what I do have is a large network of people that do. And so being able to, I had a colleague who shared the term people connector and I love that. And so I can most certainly, most certainly do

Whitney (35:44)

Yes. Yes. Yes. Yes. Absolutely, and it’s gonna take all of us. So yes, let’s pull in, okay, this person knows this, this person knows that, and then we get things going. I’m energized. So I shared my big takeaway. Let me ask you, if people can only walk away with one thing from this conversation, and I hope they take away more than that, what would you like it to

Nikki Soda (36:05)

Yeah, good. Every single person, no matter your experience, no matter your status, no matter where you are in life, can be an advocate and find what you’re passionate about or find what is impacting your life and don’t be afraid to speak up and do something about it. That would be my… Yeah.

Whitney (36:38)

Great message. All right, everyone, you heard her. And, you know, I always encourage everyone to share the episodes, but I’m going to make that an even bigger emphasis. Even if you never share another episode, which please don’t do that, but this is a way to do advocacy is to share the message. If this resonated with you, if you’re like, wow, I understand now.

Nikki Soda (36:54)

Thank you.

Whitney (37:05)

Share this with someone else because it may resonate with them. It may be, wow, that T -pass, I can get involved in that or whatever resource. So let’s do this. Let’s keep getting this information out there, everyone. Nikki. Yes.

Nikki Soda (37:17)

Yeah, we’ll get it. They are a huge group that’s going to advocate on the hill before too long. I do want to create recovery hill days in every single state where we have tons of people that are of all different kinds of lived experience that are going up to the capitals in each state. So that is that is a goal.

Whitney (37:23)

That would be amazing. I can’t wait to see it happen because I’m sure it will and I am going to be a fan and whenever it’s Pennsylvania, I will be there. Yeah. I will happily drive down the interstate to Harrisburg. So you let me know when and I’ll be there. But just thank you so much, Nikki, for not only taking time to speak with me today, but just, you know, using your experience personally, professionally, your knowledge and

Nikki Soda (37:46)

We’ll do it in Pennsylvania. Thanks.

Whitney (38:08)

Passion and making things happen. Thank you so much.

Nikki Soda (38:12)

No, absolutely. It’s an honor to be on your show, Whitney. Thank you for working on reducing the stigma and it’s making a big difference. And so you are a change maker and you know, we talk about people doing it in different ways and you being able to bring people and give them a pulpit to talk to is a change agent. So thank you for the work you’re doing.

Whitney (38:33)

Thank you so much. We’ll just all keep doing our little part and we’ll make a big impact. Great. Thank you everyone for listening.

Nikki Soda (38:37)

Right. Awesome.

 

Empowering Voices and Bridging Gaps: How Advocacy Can Transform Addiction Treatment In this episode of Reduce the Stigma, we sit down with Nikki Soda, Executive Director of Sodas Consulting, who shares her powerful journey in addiction treatment advocacy. Nikki discusses her passion for public policy, highlighting her work with the National Association of Addiction Treatment […]

Continue reading "The Power of Advocacy: A Conversation with Nikki Soda"
Straight Up Care Peer Specialist

Become a Peer Support Specialist: Transform Your Experience into Empowerment

10 Applicants Will Receive Free Peer Specialist Training!

If you’ve lived through addiction or mental health challenges, or if you’ve supported a loved one on their recovery journey, you already know how powerful shared experiences can be. There’s an undeniable strength in turning your struggles into a beacon of hope for others. If you’re passionate about helping others and want to make a positive impact, now is the time to channel that passion into a rewarding career as a Peer Support Specialist.

Who Should Attend?

This course is specifically designed for individuals who have firsthand experience with addiction or mental health challenges, as well as those who have provided support to loved ones through these difficult times. Whether you’re looking to give back to your community, deepen your understanding of the recovery process, or turn your personal journey into a powerful tool for change, this training is for you. With the right skills and knowledge, you can help others navigate their own paths to wellness.

What Will You Learn?

Throughout these comprehensive training sessions, you will gain the core competencies necessary to excel as a Peer Support Specialist. You’ll learn the importance of effective communication and active listening—essential skills that enable you to connect with others on a meaningful level. Additionally, the course will teach you how to harness your personal experiences to inspire and guide others, turning your story into a source of empowerment for those who are struggling.

By the end of the training, you’ll be equipped with a solid foundation in peer support, ready to help others achieve their best selves and build a life in recovery.

Exclusive Opportunity

Thanks to generous funding from the South Dakota Community Foundation, Straight Up Care is excited to offer this series of free Peer Support Training courses to 10 individuals who are passionate about making a difference in the lives of others. This unique opportunity is available to anyone with lived experience in addiction or mental health struggles, or those with loved ones who have faced these challenges. Don’t miss your chance to be part of this transformative experience.

When and Where?

Mark your calendars for the following Sundays:

  • Sunday, November 3, 2024
  • Sunday, November 10, 2024
  • Sunday, November 17, 2024
  • Sunday, November 24, 2024

Each session will run from 1:00 PM to 4:00 PM, and attendance is required on all four days to complete the training. The exact location in Sioux Falls, SD, will be announced soon, so stay tuned for updates.

Funded by South Dakota Community Foundation

This life-changing course is generously funded by the South Dakota Community Foundation, ensuring that it is accessible to those who are ready to make a difference in the lives of others. Don’t miss out on this opportunity to transform your experience into a powerful tool for change.

How to Apply

Complete this form to apply

 

We look forward to seeing you in Sioux Falls this November!

10 Applicants Will Receive Free Peer Specialist Training! Apply Now! If you’ve lived through addiction or mental health challenges, or if you’ve supported a loved one on their recovery journey, you already know how powerful shared experiences can be. There’s an undeniable strength in turning your struggles into a beacon of hope for others. If […]

Continue reading "Become a Peer Support Specialist: Transform Your Experience into Empowerment"
Kurt Lebeck Recovery Capital RCADE Tools

Building Recovery Capital Through Strengths

Building Recovery Capital Through StrengthsAdd Your Heading Text Here

In a recent episode of Reduce The Stigma, Whitney interviewed Kurt Lebeck, a recovery scientist and PhD candidate, who delved into the concept of recovery capital as a cornerstone of his work in behavioral health. Kurt’s journey from achieving recovery to becoming a leader in recovery-oriented program development is rooted in his belief that recovery capital—comprising internal, external, and social resources—is not just an outcome but a process. Through his innovative RCADE Tools, Kurt empowers individuals and peer support workers to identify and leverage their strengths, enhancing their recovery journey.

Kurt’s focus extends to empowering marginalized communities by building coalitions across diverse groups. His work in New Mexico, a state known for its rich cultural diversity, has reinforced his belief in the critical role of community in recovery. Kurt emphasizes that recovery is attainable for everyone, even without traditional treatment methods, by recognizing and utilizing personal strengths. His approach offers a fresh perspective on recovery, centering on empowerment and the unique pathways each individual can take.

Click here for the episode’s full transcript.

About Our Guest:

Over the last several years, Kurt has worked with several of New Mexico’s behavioral health programs, enhancing recovery from substance use and co-occurring disorders. Through innovative tools and programs, he has bolstered the capabilities of peer support workers (PSWs) and community support workers (CSWs). Kurt’s experience, including roles as a consumer, PSW, NIAAA predoctoral fellow, and clinical social worker, underpin his approach to supporting clients across the continuum of care — from withdrawal management to sustained recovery to reduced harm.

Central to his strategy is the concept of recovery capital, which encompasses the resources individuals can draw upon to initiate and sustain recovery. Kurt’s methods aim to accelerate recovery and reduce harm by explicitly educating consumers on recovery capital — enabling individuals to lead fulfilling lives in recovery. He has developed a recovery capital assessment tool and a coaching method, empowering PSWs and CSWs to empower their clients to harness their strengths and navigate their recovery journey effectively.

Kurt extends his expertise beyond New Mexico, offering nationwide consultancy and research services to behavioral health organizations. His current initiatives include developing a low-threshold buprenorphine program and conducting mixed-methods research for projects like the SXSW MHTTC. His work spans various domains, including program design and implementation, feasibility studies, and quality improvement.

His research interests focus on recovery science, harm reduction, organizational health, program R&D, and implementation science.

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Transcript

Whitney (00:50)

Hello and welcome to Recovery Conversations. Today I’m talking with Kurt Lebeck, a substance use and co -occurring disorders recovery scientist specializing in recovery -oriented program development and implementation. Kurt draws on his own and others’ lived experiences of recovery, resilience, and flourishing, including managing chronic pain, to improve behavioral health programs and policies. He incorporates organizational, social, and individual change theories to enhance the responsiveness of treatment providers and behavioral health systems to the needs of those in their care. Kurt is the president of the New Mexico Society for Addiction Medicine, a chapter of ASAM. He teaches social policy at the Smith College School for Social Work in Massachusetts and is entering his third year as a PhD candidate in National Institutes of Alcohol Abuse and Alcoholism Training Fellow at Brandeis University Heller School for Social Policy and Management in Massachusetts. Wow, Kurt, you have a lot going on, and I am honored that you took time out of your busy schedule to join me today.

 

Kurt (02:00)

Well, thank you very much for having me. I’m looking forward to

 

Whitney (02:04)

I am as well. We’ve actually been connected on LinkedIn for a bit and I’ve been able to follow your work, but this is the first time we’re getting to talk and I’m excited because I saw that you are really moving and working a lot in the recovery capital space. And I’d like to ask you, know, let’s hear how you came to where you are today. You know, you’ve gone through numerous schooling programs, you’re doing a lot, but where did it begin?

 

Kurt (02:32)

Yeah, thank you. And it’s really, it is an honor and a pleasure to be here. Thank you. Yeah. So as many of these stories do, this begins in my own mental health and addiction struggles, which really began in probably my late teens, but didn’t become, I would say really problematic until my late twenties and thirties. And the reason I go ahead and locate the beginning of this odyssey there is because I didn’t study behavioral health or psychology or medicine or anything of its kind when I was a teenager. And in my early 20s, I studied fine art. And my hope was to become an artist and make beautiful things. And in order to sort of sustain myself in college, I worked in the trades. worked, I learned a lot growing up. My family. My uncle has a farm in Illinois and my dad is an engineer and had a shop in New Mexico. So I learned a lot of trades growing up, everything from electrician to carpenter to everything else. And I was able to sort of parlay that into work as a college student. And so my 20s were very busy, but I was building things, fancy things, if you will. I was, my specialty was metal fabrication and fine art metal fabrication and architectural metal fabrication. And the reason this matters is because the trades are pretty notorious for being great places to get injured, which would happen to me later. But also they’re great places to hang out with other folks working in the trades and there’s a lot of drinking and hanging out and we had a lot of fun. And again, I would say, I would describe my 20s as, you it wasn’t problematic substance use or problematic mental health at that point. It was what I would call like developmentally normal, at least now with the education that I have subsequently gotten, developmentally normal kind of drinking and behavior. And then in my early 30s, I would get into a couple of accidents. Work -related accidents, just the sort of hazards of the trades. One of which caused a really pretty serious damage to my right leg. It severed my Achilles tendon. It was really quite gruesome. Yeah, and so it got stitched back together. I have most of the functioning there. And then I also would strain my back and need to have surgery on my lower back. And so those kinds of events really sort of catapulted me from, I would say, regular developmentally appropriate use to chaotic and hazardous use, where I was using substances really to blunt pain and to manage some very difficult other social consequences that were arising. And so the origin of this sort of odyssey I’ve been on for the last eight years really begins almost 20 years ago in that sense because I get injured and then, you I develop a pretty severe addiction, you know, to alcohol, opioids, benzos and a number of other things, you know, all the while trying to sort of manage a small business that I was running in New York City where we were building, again, still really amazing things for people. You know, I had some really incredible clients. I worked for Paul McCartney, one of the Beatles, built a staircase. Yeah, so if you’re ever at his house and you see his stair, you can say, know exactly. Yeah, so I’d worked for these really famous, famous people. He’s just one of them. And it was a really the so the demands on that that level, the quality that goes into that are really high. You can’t really mess around. And with

 

Whitney (06:29)

Wow. all the time, yeah.

 

Kurt (06:53)

My injuries and this need to basically try to just stay right, just to stay even keeled, I was using more and more and it was becoming more more problematic. my ability to maintain the business and sustain myself and my family, we’re slipping. And so one of the things that would happen is in the sort of deluge, if you will, of all of these problems. You know, as a small business person, I was paying for my own health insurance, right, and that of my families, and paying at that point, you know, for very good quality coverage. And, you know, I’m going to these experts and I’m feeling, you know, downright suicidal, frankly, because I was so stressed out by my inability to perform at the level that was expected of me and so stressed out about money that I just didn’t know what to do. And so one of the thoughts that occurred to me as I think it does many people who are in that situation is it might just be easier if I checked out. And so that would be one of my several hospital admissions. And then…I would, and I was always voluntary. I always went in on my own, recognizing that I was having this, you know, these really pretty significant problems and I was managing to keep my health insurance. So, scraping by, but you know, putting huge amounts of money on my Amex business card, you know, that kind of thing. And ultimately what would happen is that I would go to these, I would get inpatient status, you know, and be in a psychiatric stabilization unit you know, a week or 10 days. And then I get discharged into the community with, you know, a psychiatrist and a bunch of prescriptions. And maybe somebody would say, hey, you should go check out an AA meeting, or maybe you should do some IOP intensive outpatient program. And so I do, I did a lot of those things and I took the prescriptions and I tried to do everything that was sort of prescribed to me by what I now know is the medical model of disease care. And I think it was, I know these doctors and social workers and others were really trying to do their best with the resources they had. And I had to, like I said, I was paying for this, I don’t remember if it was platinum or gold or something, but this really good quality insurance. So I had like access to the best care in New York City, which is not too shabby for most people. But when it came to addiction care and to pain management, you know, I was caught up in that sort of middle stage of the opioid crisis when they were really starting to crack down on things like Oxycontin and the prescribing of it. But they didn’t see a problem with prescribing me a bunch of fentanyl patches to maintain myself. They didn’t see a problem prescribing me a lot of benzodiazepines and so on at the time. And now, of course, we know that that is contraindicated. So yeah, that’s sort of where I get a lot of my energy for this work. Yeah, it’s the origin.

 

Whitney (10:21)

That there’s so much there. And I appreciate you mentioning the trades. That is a subset of our, you know, workforce that, like you said, there is a high risk of injury and not every person in a trades position has that high quality healthcare such as you had, which can mean then that either they can’t afford to address it or they maybe don’t have the ability to take time off to rest because of how their employment arrangement is. And so that can lead to becoming dependent on different medications and maybe obtaining alternative ways just to be able to get to work, to do the job that causes you pain, that you need then the medication and that horrible vicious cycle. So thank you for mentioning your experience in that world. I don’t think it gets as much notice as perhaps it should.

 

Kurt (11:23)

Yeah, I agree. I would like to think a very generous employer, all of my full -time employees had healthcare, but it was extraordinarily expensive. And I know they didn’t take advantage of it because as a sort of small business, I wasn’t in position to pay them for time off at that point. I only had a handful or a dozen employees. I did work with as many as like 40 at one point, but you know, a lot of those were subcontractors and different kinds of contractors. Um, so I never had to meet that threshold that you have to, where you give everybody the same, uh, insurance, um, or the same benefits. But I did give them that and, and they didn’t take advantage of it. And many of them would probably mostly because you afford to take time off, especially in a city, I mean, anywhere, but in a city like New York, where the cost of living is increasingly high relative to the average income of a blue collar or a tradesperson, you just can’t stop working, unless you have paid time off. And that was not something that I could afford to provide at the time.

 

Whitney (12:46)

Great, absolutely. it’s almost, it’s a good segue then into recovery capital because employment and those types of resources can be a part of someone’s recovery capital. So can we start with what is your definition of recovery capital, not the official one?

 

Kurt (13:07)

Mm. Well, that’s a little trickier. I know that it’s the official one. But I think the work that I’ve been doing has really made me appreciate how much recovery capital is both sort of an object or an endpoint or an outcome. But what I’m most interested in is recovery capital accrual, which is how we build recovery capital. And so in that sense, as a sort of operational definition, I think of it less as an outcome and more as a process. So for me, it is the process of developing resources, internal, external resources, social resources, my own resources, and also being aware of and getting connected to the resources in the community. And so those are all, you know, it’s sort of flipping and…and playing a little bit of semantics there, but it’s really about how can we accelerate the acquisition of those resources. And a lot of this work, just in my experience, sort of shows this as well, isn’t something that somebody can do for you. It’s something you have to learn how to do on your own. And one of the things that I think I take a lot of inspiration from is a guy by name of Paulo Freire, whose name I can never pronounce correctly, but he was a Brazilian activist and most of his work was in Brazil. And he kind of coined this term called, Portuguese it’s contienchão, but in our sense, I think it might be like critical consciousness. And it’s this idea that we become aware through literacy, through learning of relative position and what is going on in the world around us. And the injustices there also. And then because of that awareness, we’re able to act on it. So I think of the process of recovery capital accrual as really trying to light the spark and helping folks recognize that they have a part to play in this, that there are a lot of systemic reasons that they are in this position that they’re in specifically when we’re talking about addiction, nobody wakes up and chooses, right? We always hear that. But what happens is we often wake up in, whether it’s the trades or in some other industry or some other part of the world where we don’t have a choice. Like the only opportunity for us is like, I’m gonna get well by taking some medication, legal or illegal, who cares? Like I need to have one.

 

Whitney (15:56)

I have to.

 

Kurt (15:58)

Otherwise I am not gonna be able to do my job or whatever. And so I think, you know, it matters a lot that people start to recognize that these, the environment in which they’re in, which can be a resource, but can also be a negative kind of recovery capital. So I think about recovery capital really is that kind of process of how do we become aware of it in our environments? What it is, is less important as much as it matters that I start to mobilize it and recognize my own strengths to do

 

Whitney (16:33)

So I hear a lot of, or what I’m taking is really the need for that internal reflection and identification. Is that kind of accurate?

 

Kurt (16:44)

Yeah, think I definitely am inspired. So yeah, I went on to study clinical social work. And so there’s a lot of at Smith College, which is very psychodynamically oriented. So we think a lot about drives and we think a lot about insight and we think a lot about what motivates people within their family system and so on. But I think part of it is that it isn’t just like the insight, because I don’t want to confuse that with like, some people have better insight than other. It’s really an opportunity to sort of be able to assess the conditions in which you’re in and think of it as, and to learn the skill of discernment, right? It’s not just about, you know, this is good for me. It’s like, why is this, you have to balance your resources. Like certain things are gonna give you more advantage than others, right? Certain strengths that I have are gonna give me a better chance at sustaining my recovery than your strengths, right? Your strengths are unique to you. And so I think a lot of this is about trying to help folks recognize what their sort of unique strength matrix is and say, wow, that’s really cool. Like I have all this stuff.

 

Whitney (17:54)

Right.

 

Kurt (18:09)

And I can take this stuff and I can figure out how to use it to get housing, right? Get transportation. Maybe it’s to move to a better neighborhood, something along those lines. But whatever it is, it’s about recognizing that, you know, those, the consequences, getting housing, proper nutrition, everything else, that outcome, which is a kind of recovery capital, doesn’t happen.

 

Whitney (18:15)

Yeah.

 

Kurt (18:36)

Because you started out with the same amount of recovery capital, right? Like we have to figure out how to build it. So

 

Whitney (18:40)

Right. Yes. And I imagine what I mean, putting together is we all have recovery capital within us just innately because we all have different strengths. And it reminds me of a group that we would run when I had a program in a jail, which was like resource sharing and the, knowledge base of individuals who have been through this different systems and who have mental health needs and substance use needs, their awareness of where to go for what was phenomenal. It was way better than anything I could have found on Google. And then, you know, it was the inside tips and the resourcefulness that they had and the ability to say, yes, that may not work, but if you approach it this way. And I think, you know, that strengths based approach not only is going to just get the ball rolling, but also builds up that sense of self -worth for individuals who’ve often been told that they’re not worth anything.

 

Kurt (19:46)

Yeah, yeah, I couldn’t say it better myself. And one of the things that happens particularly, and this is why I focus most of my work on peers, I like to educate social workers. That’s a fun job. And I, you know, I believe that they’re definitely part of the solution. But most of my work so far, the last four years or so has been with peer support workers and community health workers. And the reason is, is that if we can facilitate opportunities for peers, to sit with other people experiencing those problems and have those conversations, they immediately start building recovery capital, right? Because they’re identifying explicitly the resources in their community that the social worker or the medical provider have no idea, right? And one of the things that we know is that the social determinants of health…which we can think of recovery capital was really the sort of antidote, if you will, to negative social determinants. Yeah, it’s an awesome way to think about it because the social determinants really drive a lot of what makes use chaotic, dangerous, hazardous, et cetera, right? Somebody who has relatively good access to a clean supply has a much better chance of survival than somebody who doesn’t. And that’s determined, right, politically. So thinking about that, getting all those people into the room and having them sort of hash that out, even if their objective isn’t sobriety or being clean or whatever, whatever their objective is, they’re gonna start hearing about these resources. And so they’re gonna start taking better care of themselves simply by knowing what’s available to them. And again, we know that that kind of health behavior drives outcomes more so than does the engagement with the medical prescriber or the social worker. Because it’s in their life all the time, right? Like they meet with the, when I was training to be a therapist, I’d see people maybe once a week at the most, right? I don’t know how many hours there are a week, but it’s not very much. Whereas if you are sort of, if you’re embedded in a community of other people who are thinking about all of these other resources,

 

Whitney (21:47)

Yes.

 

Kurt (22:07)

You’re embedded in that 24 seven and you’re certainly conscious of it whenever you’re not sleeping. And so that is a lot more time to be working on yourself and the opportunities you could have than you ever could have even in an intensive outpatient program, nine, 12 hours a week or even 20 hours a

 

Whitney (22:29)

Right. Well, and it’s the applying it in the daily life, you know, that’s the part that a lot of times treatment misses is, yeah, we’ve sat here, we’ve processed, we’ve, you know, challenged negative cognitions and things like that. What are we doing for the 23 hours a day that they’re not in group or in a session? And so being able to say, here’s what you can tap into, that’s gonna, in my opinion, be the difference maker and really empower that person to be able to say, okay, I know what it takes. I know where I can go. And then being able to do it. Whereas, you know, maybe we just say, here’s a list of resources. Well, that can even be overwhelming to have to search through a list. And so like, we’ve got to look at this different approach. And it sounds like that’s what you’re doing. You’re in let’s talk about the peers that you’re working with. Are you training them Building recovery capital?

 

Kurt (23:28)

Yeah. So what I’ve done is I’ve so for the last four years, I’ve been working in New Mexico. I started about seven years ago, like I said, as a peer. And then I shifted and went back to school. And then about four years ago, when I graduated with my MSW, I needed I needed a gig. And I was fortunate enough to be pretty deep in the recovery community in Albuquerque in New Mexico, I had been, what do they call it? I’d been leading groups of outreach folks for one of the anonymous organizations and going out to really far flung parts of the state. And so I met literally hundreds of people in early recovery and various stages of recovery. And through one of those chance meetings, I got introduced to somebody who was working in the state and they were really interested in building up peer supports. And so they gave me a job as an evaluator of a program. And so I started evaluating this program and it wasn’t one of my own creation, but I started evaluating it and observing what was going really well and what wasn’t. And one of the things that I took away was that like peers really want to do this work and they don’t have a lot of tools to do there’s this sort of expectation that, you have lived experience, you know what you’re doing. And, you know, after a 40 hour, not even 40 hour training, you’re somehow now able to command a group and, you know, run a group and, and be an effective person. And I think that to an extent, that’s definitely true. Like we didn’t need the certification process or any of these other things to make peer support a legitimate, valuable part of the process. But I think when we start thinking about the problem of efficiency and the reality that 95 % of the people in the country don’t even recognize that they have a substance use problem yet do or likely do, at least according to the National Survey of Drug Use and Health, that is a huge gap between what we can do and what, know, right now we’re doing, right? And also given the fact that 70 or 80 % of people don’t actually ever even make it to treatment or an AA meeting or an NA meeting. So we need some way to get into the community and get deep into that and build that recovery infrastructure more quickly than I would say the current organic system of AA meetings and NA meetings and so on. Part of that is the professionalization of the peer support worker. So I know that there are sort of pros and cons to that, and I’m here for that discussion maybe another time. But my point being is like, I want to see peers be able to engage folks effectively using their lived experience. I think this is key. If a peer finds themselves in any scenario in which they’re not able to use their lived experience, they should quit not being a peer support worker. But what I’m doing is I’m helping them. So I created this thing, which is called the RCADE Tools. And that’s Recovery Capital Assessment, Development, and Engagement Tools. And I thought it was cute to call it Arcade because it sounds like the game. And I was all very much inspired by a thing I did, as I mentioned earlier, at MIT, which was this how to innovate and commercialize.

 

Whitney (27:04)

Yeah.

 

Kurt (27:16)

Products to help with the substance use crisis. And so during that, I kind of came up with this name and I was like, yeah, that would be a much, that’s a much clever, more clever name. And I figured I could actually turn it into an app and so on. But anyway, in the meeting, what it is, is it is an assessment. And I look, I have, I teach peers how to deliver this assessment. And right now it’s got 48 statements. And they, on the personal capital side,

 

Whitney (27:29)

Yeah.

 

Kurt (27:43)

There are statements like people at work, where I volunteer, go to school, or spend most of my time, support my recovery. Oh, that’s a social capital example. And then you rate that one to six. And there’s 48 of those statements in individual, social, and community capital. And then you basically get a score. And this is a lot like a lot of the other instruments out there. But what I’m interested in is less about scoring it, I love the idea of collecting the data and I think that’s down the road for me and my team. But for now, what it’s about is the peers that I work with get a score and then they can engage in some very quick coaching and say, what of these things matters to you most? Why? And then we take the sort of why, that’s really one of the things as we know in psychotherapy training. The most important thing to get folks to like motivate to change is like they have to have a reason of their own. And if they don’t, know, sometimes, you know, the nudge from the judge is great, but usually what happens is even with that, they realize, you know, I need, I need to do this for me. Otherwise it’s not gonna really happen. And so I don’t mean to say it’s great. By the way, that’s how it came out. Yeah, I don’t want more carceral solutions. I want fewer, but I think I want to acknowledge that sometimes many, I shouldn’t say sometimes, many people have found their way into recovery through those carceral systems and they are the lucky ones because some have not found that way and have found the other way or the other side of that, which can be really tragic. But we take the score and then we work with the client and say,

 

Whitney (29:06)

I know. Right? Right.

 

Kurt (29:34)

So what’s most important to you here and which of these strengths, the things that you gave a six or a five or even a four or two, do you think you can use to help you like achieve that goal? And then we coach them on how to do that. And we use a lot of motivational interviewing, at least when there’s some ambivalence, but just some straight up coaching techniques like encouragement and enthusiasm and bring your own lived experience into that. I always tell the peers, I tell them my story, I make sure that they understand where I’m coming at, this from and why. And then I do this assessment using my own story sort of as background to make it live a little, right? We can take these assessments and I think there’s value in all of that. But I think when somebody gives you an assessment and then coaches you a little bit and not what to say, because these are all strengths, these are all things. We don’t have it. It’s not like you get penalized, right? But what we’re saying is like, if you have some of these strengths, if you have enough energy, and this is a bark 10 question, which is the brief assessment of recovery capital, I took 10 of those out of that as well, just so that there would be some fidelity to that measure. But if I have enough energy to complete the task I set for myself, right? Like that’s a strength. And some people don’t recognize it as something that they have, but that they can use to get

 

up every day and take care of some of the smaller steps to getting towards their bigger goal. And so that’s what that’s really about. It’s just thinking about how do we get some motivation.

 

Whitney (31:16)

I was thinking about the MI readiness scale whenever you were talking about that and just the ability to help the person apply what they already have to different situations. I’m a very visual thinker and I’m imagining a person who has this like ring of keys, right? And they think that that key, that strength only fits the one, But what you’re doing is being able to say that key can also open this lock and this lock and this lock. And I think that’s just amazing because people, we always look at what we’re not good at. We focus on our weaknesses and we don’t always realize that some of our strengths can be applied in different ways. And I think that’s phenomenal because those are lifelong skills then that the person will

 

Kurt (32:12)

Thank you for that. think that’s a great analogy, the keys, because it’s true. I call it the recovery capital building program where I’m doing this in New Mexico. But the idea is that by being explicit about this, by saying, look, this is your recovery capital, this is your stuff, this is you, and we’re going to call it what it is and we’re going to name it, we empower because all of a sudden they realize, I’m not empowering them. They’re empowering themselves through their own sort of recognition. And so that’s kind of what I mean by the critical consciousness. They become aware of how these pieces can play out in their life. And then they start to recognize by, because we take the individual social and community levels and separate them and make that very explicit, they recognize that these individual strengths that they might have an affect the community resources that they can access. And they also can then recognize that it goes the other way, that the community level resources that they might have access to can affect how they build social capital, right? Because if you don’t have the opportunity to go to certain kinds of meetings and build a network, a recovery network that’s appropriate for you. So for example, people who for whatever reason don’t like AA or NA, for example,  If they can’t find an alternative that still serves that social piece and helps them build that social capital, their chances are diminished. One of the things that I’m also really interested in has become my parallel path is thinking about why it is that recovery generally has become whiter in the last five or 10 years preliminary data out when I look at the NISDA, the National Survey of Drug Use and Health that shows it becoming a little bit whiter over time. And the question is, like, and there’s more people going into recovery, but what it’s also showing, at least if we take this sort of preliminary result seriously, is it’s showing that more black and brown folks are leaving recovery as a portion. And so I think about that a lot because I think is happening is that I think some of these environments are not ideal, right? Or folks who have been minoritized at different levels, whatever that level is, and that they’re less and less inclined to participate in these spaces. And so what I’m doing with the arcade tools is I’m really saying that’s all well and good. know, AA might work for some folks, whatever that is, great, but if that doesn’t work for you, what does? We gotta find you something that works for you because what we know is that most of the benefit of 12 -step programs is the participation, the active social participation in the community itself. So without those kinds of active participation opportunities, folks, really, it is a disadvantage.

 

Whitney (35:04)

Great. Yeah, absolutely. The community has to be one where they feel safe. And if it’s a community that is not reflective of who they are, if they are the only Black or Brown person in the room, then there’s all of the intersectionality coming to play as well. And so we need to ensure that those opportunities are there for each person to feel safe and with people who they can truly connect with. So it’s great to hear that you’re looking at that.

 

Kurt (36:02)

Yeah, no, if I may, I’m glad you brought up the word intersectionality because one of my professors here at Brandeis is Anita Hill. And you can’t do better than that, right? she and I, or at the class I took with her last term, I really got steeped in critical race theory and thinking about intersectionality and thinking about coalition building. And one of the things

 

Whitney (36:05)

Please. Great.

 

Kurt (36:31)

I’ve realized is that recovery for folks who don’t necessarily fit into one of the mainstream. So if you accept the sort of premise as I do that there are a lot of unique pathways, maybe as many as there are people, but there are also some rivers in which many people might take a unique path, but there’s a stream, if you will, that a lot of folks are basically able to sort of flow along. So if I take that perspective and think about how do we build those streams, it’s really kind of like coalition building and political activism. And what that looks like is people with different diverse identities and characteristics or intersections of identity coming together, maybe not necessarily with people that look exactly like them or are the same as sexual orientation, but maybe share other facets of that identity other intersections and building a coalition so that they can have the same kinds of opportunities that some of these mainstream, literally mainstream provide, right? And so I like to think about this sort of arcade tools as a means of trying to help facilitate that. And part of the things, one of the great benefits of working in New Mexico for this has been that it’s a very culturally diverse

 

Whitney (37:41)

Yeah.

 

Kurt (37:59)

Ethnically diverse state. You know, there are folks who are coming from the Pueblos, from the reservations, there are folks coming from little towns and cities that have been around longer than those here in New England. I’m in New England right now. But that is a kind of historical arc and relationships that is pretty rare in this world today. But in New Mexico, we find all these folks coming together in recovery. And it is possible to sort of build these coalitions along diverse lines if we name it and we get explicit about it. we aren’t to, what’s the word? guess we don’t treat, I guess if we have to accept that idea that there are these pathways, multiple pathways and that many of them have a lot to offer us.

 

Whitney (39:02)

Yeah. Wow. I’m excited to hear how Arcade continues to grow. am a big fan of peer support, of course. mean, Reduce the Stigmas is sponsored by Strait of Care, which is all about peers. And I think that one of the components we haven’t yet touched on is that not only are you building the recovery capital of the client or patient, you’re also building the recovery capital of the peer. It even makes me think like the ability to look at the data because that’s what you’re having. You’re having data as an output from the assessments and then apply that, analyze it and apply it. That is an amazing skill for peers if they ever decide to pursue a different career. like, so they’re right there, you’re building it like everyone who comes into contact with it is growing.

 

Kurt (39:54)

Yeah, yeah, I’m glad you said that because I think one of the things that not only rebuilding their skill set to provide, you know, increasing their facility with MI and everything else, but we are giving them the disability to coach people around goals or sort of facilitating it. But moreover, they are giving me something, which is to say, like of the 48 statements that I’ve got, like I said, 10 are from the bark 10. But the other 38 were derived almost exclusively by people’s lived experience. Granted, some of mine, of course, but also by many of the folks I’ve worked with in Santa Fe and now Gallup, New Mexico and Albuquerque, New Mexico, but also in Boston, Massachusetts and where else? San Diego, California. I have all these friends all around the country who are peers, peer supporters. And so we have all these statements coming from, and I may have edited them or have fine tuned them and so on, but none of this, this whole thing isn’t just me saying, I have an idea. It’s really trying to draw out from the peer support workers and the community health workers that I’ve been working with, whether it’s in the rooms or these professionals at these treatment organizations or whatever, and have them tell me what’s worked for them. And so I think the assessment, looks very different than a lot of the other assessments. It’s a lot. There are some peculiar, like, peculiarly specific things. You know, like, for example, like going back to the New Mexico context, but one of the individual strengths is I feel connected to my ancestors, culture, religion, or higher power, right? And so instead of saying, you have to have a higher power. When people are early recovery, the higher power concept can be a little confusing. And instead of saying that, I’m saying like, no, your ancestor, what about your ancestors? You know, that’s an opportunity there. There are many people, you know, that I know from different diverse backgrounds who think about their ancestors more so than they think about a God or even a religion.

 

Whitney (42:14)

Right, right.

 

Kurt (42:15)

And so being able to sort of say, this is another way to be in communication with a spiritual, something bigger than yourself is, and it’s just fine. It’s just as good. I think it’s really important. And I wouldn’t have gotten that, you know, had I not been listening carefully to the peer support experience.

 

Whitney (42:37)

That’s the cultural considerations that need to be present in everything because we can’t apply one religion or mindset or what have you. So that’s wonderful to hear that it’s approached that way. And it just sounds like you’re really building the tool from the voices for the people who’s speaking for it. And that’s really amazing and typically, you know, the way that these innovations occur. So it’s wonderful to hear, you know, of course you have lived experience, you’re also utilizing the lived experience people have shared with you. And I hope more innovations in our space continue to do so.

 

Kurt (43:21)

Yeah, thanks. Yeah, and I am using also traditional academic research tools with this. My corn box alpha was 0 .88. I know these things, so I have all these other resources that I’m bringing to this as well. And that’s been a really great experience. But yeah, I wouldn’t be anywhere without those voices. This is what happened.

 

Whitney (43:46)

So exciting to just learn about. And as we’re getting ready to wrap up, I want to ask you one of, ask you the question I ask everyone. If people walk away from listening to our discussion and can only take one thing with them, what would you like it to

 

Kurt (44:05)

I think that we touched on this, but I think the idea that you can achieve recovery or remission or whatever you want to call it without treatment or without going to an AA meeting or an NA meeting or any of the other hundreds of fellowships is possible. But it’s a lot easier if you know what your strengths are and you start to use them. And so I guess the one thing would Like you have strengths, all of us do. I’ve never met anybody who’s filled out one of these forms and we’ve got a few hundred of them now who just, you know, really didn’t have a single thing. And one of the things I tell folks is that maybe somebody only has a few, but that’s a start. You know, being alive is a start. Sometimes you’re starting much further behind than somebody else. That happens. That’s unfortunate, but you have those strengths and you can do it.

 

Whitney (45:03)

Yeah. I love it. And I just think about, you anyone who uses affirmations, that’s, you know, strengths that are identified can then become affirmations. And it just it’s feeding the person, building their self -confidence, their self -worth, their, you know, ability to believe in something better for them moving forward. And it’s amazing. Thank you for coming on and sharing this and helping people just continue to see that they have a lot already within them. So anyone who would like to connect with you, how can they do that? What’s the best way to reach

 

Kurt (45:49)

Email’s good. letters K and D at Arcade tools. And that’s spelled R C A D E tools .com. that’s the easiest, but, yeah, I’m out there on the internet. You LinkedIn friend or whatever.

 

Whitney (46:01)

All Yeah, well, we’ll make sure that we put all your details in the show notes so that people can connect with you. Peers, specialists who are out there listening, this is a way to build your skill set to serve the people that you’re working with. So keep that in mind as well. So and anyone who really is looking to build up the recovery capital of their clients, patients, maybe Arcade is the fit for you. Yeah, do a little pitch there for you.

 

Kurt (46:33)

Yeah, thanks. Yeah, actually add one last thing, which is, you know, I have found I can sometimes find grants to pay for the training and things like that. And so sometimes those are especially if, you know, not dealing with a lot of resources, there are resources coming online now for this kind of thing. Sometimes it takes a while to get to them, but they’re out there and I’d be happy

 

Whitney (46:47)

Wonderful.

 

Kurt (47:02)

Try to pursue that with anybody who’s looking.

 

Whitney (47:05)

Great, great. Wonderful. Well everyone, share this with anyone you know who may need to realize that they already have a strength within them or someone who’s working with individuals and would be interested in building up recovery capital. Really just spread the message because the more we get our stories out there, the more we’re going to beat stigma. Leave us some comments, tell us what you think. Be sure to like and share, subscribe, and just thank you for listening.

Building Recovery Capital Through StrengthsAdd Your Heading Text Here In a recent episode of Reduce The Stigma, Whitney interviewed Kurt Lebeck, a recovery scientist and PhD candidate, who delved into the concept of recovery capital as a cornerstone of his work in behavioral health. Kurt’s journey from achieving recovery to becoming a leader in recovery-oriented […]

Continue reading "Building Recovery Capital Through Strengths"
Robert Cooper Zero Hour Life Center a Recovery Community Organization

Building a Strong Recovery Community

Insights from Rob Cooper's Journey

In a recent episode of the Reduce The Stigma podcast, Rob Cooper, CEO of Zero Hour Life Center, shared invaluable insights into the transformative power of a strong recovery community. Rob’s journey from incarceration to becoming a leader in the recovery space is a compelling example of how community support can be a cornerstone for lasting change. He discussed how his organization, Zero Hour Life Center, plays a vital role in bridging the gap between professional treatment and long-term recovery, offering a safety net for those reentering society and seeking to rebuild their lives.

Rob highlighted the significance of collaboration within the recovery community, emphasizing that no one can succeed alone. His story underscores the importance of community connections and the mutual support that enables individuals to overcome challenges and thrive in recovery. By sharing his experiences and the mission of Zero Hour Life Center, Rob illustrated how a dedicated recovery community can not only help individuals on their path to recovery but also create a ripple effect of positive change throughout society.

Click here for the episode’s full transcript.

About Our Guest:

Robert is a military veteran. He honorably served ten years in the United States Marine Corps. From 2008 through 2015, Robert worked various positions, including management in the food service and restaurant business. In 2016, Robert went through a very difficult time personally. He realized that he not only needed but also wanted to change his life for the better. Knowing he could not achieve recovery on his own, he sought help from his family. Robert knew he had to rebuild his relationship with God first. As he worked through this process, he realized that there are others who like him, needed help, support, and guidance without judgement. From this, Zero Hour Life Center was born.

​Robert is a CCAR Authorized Recovery Coach

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Transcript

Whitney (00:02)

Welcome to Reduce the Stigma, the podcast that raises the voices of individuals with lived experience, as well as the organizations and people who support them. Reduce the Stigma is brought to you by Straight Up Care, the comprehensive telehealth platform for peer support services. Straight Up Care, where recovery is powered by lived experience. A special thanks to our sponsor, Syndicate 12, an online recovery community and social media platform. Visit syndicate12 .com. Together, recovery is possible.

 

Today, I had the pleasure of talking with Rob Cooper, CEO of Zero Hour Life Center, a recovery community organization in Florida. And while we talked about a lot of different things, one thing’s held true throughout, the focus on community. Rob’s approach to supporting others is truly rooted in community connections and collaboration. And he reminds us that each of us can have a profound impact in the recovery journey of others. So let’s just make sure that that impact is positive.

 

Be sure to like, subscribe, and share. It really does help us grow and reach more people with our stories. Let’s get started.

 

Whitney (01:16)

Rob, thank you for joining me today. I’m excited to talk to

 

Rob Cooper (01:19)

Thank you for having me. I’m glad to be

 

Whitney (01:21)

Yes, Dr. Mo introduced us and set this up so that we could talk and really share awareness of what you’re doing at Zero Hour Life Center. As I understand that this is a mission very close to you and I was wondering if you could just tell us a little bit about who you are and what led you to create Zero Hour.

 

Rob Cooper (01:45)

So I’m currently the CEO for Zero Life Center, which is a recovery community organization down in Florida. And we’re on the West Coast of Florida. And I found this when I was in jail. So I was in jail for, I moved from North Carolina, met my wife and I moved down here. She was from Florida. So I moved down here with her.

 

I went down here to escape of the stuff I was doing in North Carolina and I wanted a fresh start and I took old behaviors into a new environment. so Florida said, no, we ain’t playing with that. and they set me down for seven months, but while I was in there, it was very, it was, it was good for me. And people are like, jail good for you. Yes, it was good for me because

 

jail made me the who I am right now. And. But I always knew I always come from I came from a structure of family, I came from, you know, both parents, I came from, you know, joining the military, so I had extra structure from my time in the Marine Corps. So but I. I came down here and Florida said, no, we’re not we’re not tolerating that. And they sent me down for seven months. And when I got in there.

 

people was asking me like, what are you doing here? You don’t look like you belong here. And so this young kid came, he was in there for loitering and trespassing and he was a homeless kid and he clung to me and I kept helping him navigate things on the outside. And he finally got his release date and that day he was getting released, he said, look man, he said, thank you for helping me.

 

I think I got it and I said, okay, congratulations, you know, and I hope to see you on outside and he said, look man, he said, do me a favor. said, promise me that you’ll start something on the outside with people like us. And at the time I didn’t know the fate of my charge. So I was like, yeah, whatever. He’s like, no, no, no. He said, because you get us. And I said, okay. And I went to sleep that night

 

I had a dream that I was in this place and I was trying to help all these people and they kept coming in the door. I woke up that next morning and I just had this burning desire to start helping people. And so I ran to the phone when the phone got on, called my girlfriend at the time, which is my wife, said, hey, I want to start something. And she has the background in, she has an MBA. She has all that background in, in starting stuff and all that. so,

 

she took it and ran with it. She had a Facebook page started and everything. And when I got released in, she said, Hey, you want to start this thing? You want to continue? And I was like, sure. And so we just hit the ground running. And so that was in 2017 and we really didn’t hit our peak into 2020 because before 2020, know, 2020 was COVID.

 

Whitney (05:08)

Right?

 

Rob Cooper (05:09)

And before that we were using all our technology because we didn’t have a building. We were starting out and people used to frown upon me and say, hey, you don’t have a building. And so when 2020 happened, we were already doing things remotely before remote came. And yeah, I was heavy game, so it didn’t hurt us. It just it launched us. And so and then from 2020 to now, it’s just been a peak and we’re just been, you know, serving the people.

 

Whitney (05:22)

Right, so you were ahead of the game.

 

Right?

 

Rob Cooper (05:37)

treating people like they want to be treated, growing rapidly. And I had people tell me, said, man, you’re doing things within, you did stuff within seven years that some people don’t do in 15 or 20 years. And in lifetime, and I can’t take credit for that. I think my higher power got in my understanding that believed in me and picked me to do this. And I don’t take it for granted. I don’t.

 

Whitney (05:49)

or a lifetime.

 

Yeah. Wow. That is incredible. So you’re incarcerated and you had an impact on someone there. And you don’t normally hear about someone kind of stimulating that idea in that situation. imagining someone who’s getting released himself, like headed out. Probably in most cases, people are very focused on

 

man, I can’t wait to get out of here. I can’t wait to get that first burger, this, that, the other. And he took it because you had such an impact on him. He stopped and said, man, like you can’t, you gotta do something with this gift you have. Wow. And then you did. That’s amazing. And so, you know, when you returned to the community then, and I know you said like your girlfriend now wife was

 

Rob Cooper (06:32)

No,

 

Mm -hmm. Yeah. Yeah. Yeah. Yeah.

 

Whitney (06:57)

helping you out, get things started. What role did that play on your return to the community, having this new calling?

 

Rob Cooper (07:05)

It really, you know, the pieces of the puzzle started to happen because my first job coming out of jail was working at a golf course, which was a perfect thing for me because it was peaceful. It was out in Mother Nature. And if people don’t understand, taking a walk out in Mother Nature, you could do some best thinking, you can do some best strategizing. And so that was the first job.

 

The maintenance director, which I’m still me and I’m still talking, whatever the maintenance director really, believed in what my passion was. And he was pulling it out of me. He’ll come up to me and ask, hey, what about this this organization you’re starting? And he would and I would pitch it to him. And and then I moved up at the golf course where I stopped doing the maintenance and then I was a spring tech.

 

I had a lot of time out there spraying weeds in and really, really focusing on really getting this organization going because like I said, it was, you know, I did Marine Corps and running a nonprofit is probably one the hardest things you can ever do. And it’s not for the faint at heart. It’s, you know, because it’s, you have something.

 

and you believe in it, now you gotta get other people to believe in it. You gotta get the community to believe in it. And so right now, you know, with our success right now, what we do is we go back and help younger nonprofits, for -profits, anybody that wanna start a business, we support them and getting them to be sustainable because I remember those days, it was lonely. We asked for help. No one would help us.

 

We had to go, I remember we had to go to Barnes and Nobles and get a book of how to start a nonprofit. And we did that. And we vowed to ourselves that if we ever become successful or get to a point of success, that we’re going to turn around and help others. And we have been doing that. And so, you know, it was just the steps. And I look back at it, you know, and could I write this story? No, because

 

My passion was I was going to be I was going to open a restaurant because I did food service while I was in Marine Corps. When I got in Marine Corps, I continued food service, working in different restaurants. So I thought that was my passion. was my that was my in career. Just, you know, open a restaurant and help people in that way. But my God had a heart. My higher power had a different plan for me. And so and so here we are now. Here we are now.

 

Whitney (09:54)

Yeah. And, and you already said like, you’ve just been taking off and the amount of things you’re doing, I mean, hearing about, I imagine it’s not like a formal program, or at least you’re not advertising it as a formal program, how you help other businesses and nonprofits. The programs that you do have on your website, there’s a lot you’re helping teens, you’re helping mothers, you’re helping individuals returning to the community. Like you are covering.

 

so many different populations. And I’m curious, know, with all of that going on, where are you seeing that there’s still a significant need? You know, you have these programs addressing things, but what’s standing out as, okay, we still gotta take this on next?

 

Rob Cooper (10:44)

Well, it’s funny you said that every morning we do morning huddles with our staff. And today’s question was what innovative things we can do to better serve our population. And one of my guys, my IT guy said, look, I want us to effect, I want us to perfect what we do now before we move on to newer projects.

 

Whitney (11:11)

Right, yes, yes.

 

Rob Cooper (11:12)

And so right now for us, you know, is that it just happened that way. Like I said, and if I can go back 2017 and only thing I want to do is help people. And that was my request. I said, I just want to help people. Everything else started to come because I started to do this first program called SoarWorks. And that helps people that’s facing homelessness.

 

or at risk of homelessness to apply for social security benefits. Because I was going around and I was talking about recovery and people still were stigmatizing me because I was an African American guy going around talking about recovery. didn’t fit the mold. And then they were comparing me to NAA or one of the other fellowships. And I was talking about recovery community organization and they didn’t know the language.

 

the lingua at the time. so when that, you know, now that program that got me into the rooms and really got me to sit at the table, it was launching. And so, and I felt that we were only seen for that. And I said, okay, we got to build up our recovery support services. Then when COVID happened, that really helped us get the recovery support services. So back to your question, where I see us right now is

 

You know, we are touching a lot of different populations. You know, what I really, really want us to strive to be is just, you know, that community organizations that make our community better, really. And that’s what I’m honing on is to build in a stronger recovery community in all our communities and really giving people a chance to grow in the community and be productive members of society.

 

And, you know, and if anything else come our way, we have a lot of opportunities. I have people who ask me to do this and do that. Now I pick and choose what capacity I want to grow this thing, because it’s not all about territory. It’s not all about growing this thing to be massive or whatever. Now, we did have a big goal. I’m going to tell you right now, our big goal is to be in all 50 states. Really.

 

Whitney (13:40)

Yeah.

 

Rob Cooper (13:41)

And do I still think we can? Yes, I think we can. Will it happen? You never know.

 

Whitney (13:50)

Right? Exactly. mean, it speaks to even the roots of the movement is that it came about not because it was planned, but because it needed to happen. And services like yours are needed everywhere. So there’s opportunity for sure. And you use the term recovery community and that is a term that’s used a lot. There’s really no one definition.

 

I’m curious, what do you see as central components to having a recovery community for someone to be successful, like you said?

 

Rob Cooper (14:30)

You know, it’s first of all, has to you have to get support from your community. You have to have support for your community. They have to understand how to accept someone that’s balanced, balanced substance use and how to accept someone that’s in early recovery or further in their recovery, long term recovery. OK, how we looked at it by our employers. Are you recovery family employers? All right. With law enforcement.

 

You know, do you have diversion programs set up in your in your police departments or your shared departments that will divert someone to get help instead of punishing them? And then two is, you know, is is have to advocate on legislation to better serve the people in recovery to give them a better life. And so three pillars for us is education, empower and advocate.

 

It’s the best. That’s the three pillars I stand on. And, you know, it’s working with our politicians, working with local state federal because I look at this. I look at this, this this epidemic that we have. And I sit back and I look at it and I say, it’s been around since the eighteen hundreds. OK, is it going anywhere? I don’t think so. But we could do better.

 

We can do better. We’re pushing, we put money behind it. But, you know, on the opposite side of it, on the opposite side of it, once someone becomes well and get into recovery, it’s still a battle for them to be able to live a life in recovery. Right now, you know, we are, we are forcing people to be unhoused because rent sky high. Landlords want three times the income.

 

Whitney (16:18)

Yes, yeah.

 

Rob Cooper (16:28)

Okay, we’re moving up. So now Florida minimum wage is going to go up to $15 an hour. It should have been $15 an hour about 10 years ago. And so $15 still will not help people to be successful and live a comfortable life. So for us at the Recovery Community Organization is we have to work with our participants, our consumers, or our peers and say, look, you

 

Whitney (16:40)

Okay.

 

Rob Cooper (16:57)

How are you budgeting? Okay. How are you planning for when life happens? Do you have $500 saved in your savings account? Or are you just still in recovery with some old behaviors that you had in substance use? And so, so that’s where I really do think that the recovery community organizations can be so important is, you know, breaking up from your four walls at your recovery center.

 

and get involved in your community. Get involved, get involved, you know, because I say this a lot is that I have these broad shoulders and there’s a lot of people standing on my shoulders to do the next right thing. And by me in these rooms, I got everybody else that can get a chance to get into these rooms. And I’m just ordinary Joe. I’m just ordinary guy. So.

 

But, you know, advocating, advocating for what is

 

Whitney (17:57)

Yeah. Now the whole setting people up for success. I want to come back to that because I know your mission and I’m going to read it. You know it, but I’m going to read it for everyone. Zero Hour Life Center is a not -for -profit recovery community organization that provides support and services that help to bridge the gap between professional treatment and long -term recovery from substance use and homelessness.

 

is such a crucial component. We focus and we jump, we’ve spent time on prevention and then we say, hey, you have a substance in you, let’s get it out of you. Let’s get you to stop using that substance or whatever the model says. And we focus on that formal treatment. Then we just kind of let drop off. And there’s that bridge to long -term recovery. Why is it

 

Rob Cooper (18:48)

Hmm.

 

Whitney (18:55)

You may not know this, but why are we not paying more attention to that? tell me about how you’ve seen people getting behind bridging

 

Rob Cooper (19:04)

Well, it’s this is what I think. This is what I think. And I’ve been around some successful people. OK. We’re in a crisis. All right. We’re in a crisis all around homelessness, mental health, substance use. We’re in a crisis. OK. There’s people that are out there taking successful people get rich in the crisis. OK. So how we bridge the gap.

 

All right. Prime example, I had a gentleman had to have somebody called me on Sunday and they said, Hey, my significant other just got out of the apartment corrections. They gave him a sleeping bag and said, go.

 

Whitney (19:47)

Are you kidding?

 

Rob Cooper (19:48)

Come on now. All right. And so if we didn’t have the relationships and we didn’t bridge the gaps, we didn’t build those relationships that we have as at the recovery community organization, I couldn’t reach out to SoberLiv and the Oxford houses and say, hey, you know, can you help this gentleman? Okay. That’s what I mean. Bridging the gaps is, you know, it’s not one side at all. I can’t do it all. I got to have my octopus, my octopus.

 

Whitney (20:10)

Great.

 

Rob Cooper (20:18)

tentacles out there where I Okay, you need transportation. I may have a relationship with someone that deal transportation you need housing I need to have a relationship with a landlord that can work with us and It’s not for me always take and take and take in it’s a dual relationship. Okay. Hey, what can I do for you? Okay, I’m gonna make sure miss landlord. Mr. Landlord that your tenants are successful in your homes

 

So you’re not spending more money evicting these people and you’re making some money. Everyone wanna make money. And so, know, I don’t wanna be in a community just taking. I don’t wanna do that. I want people to have the same opportunities I have. And I say this a lot and I don’t care what you see on the big bucks, cable news stations about…

 

the United States of America, we still live in a country where you can get a second, third, fourth chance at this thing, but you need somebody to help you. so when I mean bridging that gap, yes, there’s a big gap for people getting on treatment, getting out of jails. I love what the federal prison do. Before you get released from federal prison, they can put you in a halfway house. You’re gonna spend some time right there and get acclimated back to the community.

 

Whitney (21:35)

Mm -hmm. Right.

 

That makes sense.

 

Rob Cooper (21:41)

state, county, they don’t do that. They just, okay, you gotta go. Treatment facilities, when your time, your insurance run out, or if you’re at your 30, 60, or 90, or however long, you gotta go. And even if you don’t have something lined up on the next part or the next stop, you gotta go because, and I understand the business. I gotta fill that bed. I gotta get somebody else in there. I understand that. So.

 

Whitney (21:44)

Ugh.

 

Right, right. I’m not responsible for you anymore.

 

Rob Cooper (22:11)

Right, right. And so that windows of opportunity with someone getting out of jail, prison or treatment is that those first 15 minutes, first 30 minutes are crucial because they can go to the wrong place, get the wrong people and they’re right back into the mess that they were trying to get free from. So do we get it right all the time? No, there’s some people that, you

 

barks to me bridges out there and you can beg and you can plead and they’re like, no. And you know, the hardest ones that really, I have a hard time trying to help someone that’s on probation because you got to transfer probations and all that. And so if some probation officers are lenient, say yes, we’ll transfer the probation, but some just, you know, no. so bridging that gap is, is, is really important because somebody bridged the gap for me.

 

Whitney (23:04)

Great.

 

Yeah. The community component, how you talk about these give and take relationships, I think I hadn’t heard of it in that way because normally we think about trying to deliver it all, right? A lot of programs want to try and say, okay, we’re going to have this wing that’s going to be about providing food and you know, but that’s not sustainable and that’s not leveraging resources in the community.

 

Rob Cooper (23:32)

You’re right. No.

 

Whitney (23:37)

By building these relationships that you have, you’re building up the community and people want to help. They may not realize it right away or realize the population that they want to help, but when they get the opportunity and it’s successful in helping, it feels good. And then that’s where you break down stigma. When you have that landlord who’s willing to give someone a chance and that person knocks it out success wise, that busts

 

way more than any, you know, billboard can.

 

Rob Cooper (24:11)

Mm -hmm. Yeah You know it It burns me up where people think they can do it all okay You cannot you cannot do this. You cannot do it all is because the need is so great It is so great. It is you know and so if we’re not sitting at the table with somebody different from us and I You know we

 

people that work in this field and people that deal with mental health and substance use or whatever, we are one of the, some of the most territorial people I ever met. Seriously, I’m gonna be honest with you. We are some of the most territory people that we ever met. And so, and, but we have to, we have to sit around, sit in front of someone that is not doing what we’re doing and build those relationships because you never know when you’re need that person. Problem example.

 

Whitney (24:50)

Really? Okay.

 

Rob Cooper (25:10)

I was getting my tow, I had my last truck I had, something happened, the batteries were going dead. I called a tow truck driver, I was at the gas station. And the tow truck driver really helped me out. He said, look, you know, I’m just gonna charge the battery and get started. So you won’t have to pay me to tow it. I said, cool. So I got his card, me and him talked a little bit. And really I appreciate it. them. About a day later, one of our clients, one of our consumers said,

 

Whitney (25:25)

You’re nice.

 

Rob Cooper (25:40)

I need to get my, I need to get a car towed so I can get it over to the salvage shop so I can get, make a little bit of money. This going to go towards my deposit for rent. If I didn’t meet that tow truck driver the day before, you know, and I called him up, Hey man, Hey, you remember me from yesterday? I remember you. was cordial. I respected him. And I said, Hey, I need your help. And boom, he helped her. And so now I’m putting that tool in my tool belt.

 

If someone else need their car towed or whatever, I have that. So it’s really, really important in the recovery community that you have to build a relationships. I say the key word and recovery community organization is community. It is. I just don’t get it. So.

 

Whitney (26:24)

Yeah.

 

Yeah. I mean, I’m sorry, go ahead. I have seen it, you know, I’m in the space, I’ve been in the space for, I don’t know, 10, 12 years now, and it is, it’s almost, it is territorial. think that’s a good way to put it. It’s very much a, my services are better. I think part of it is because of how little

 

Rob Cooper (26:33)

Down the quay.

 

Whitney (26:54)

reimbursement there is so it’s like I want to be able to keep my doors open but and I don’t understand it like you’re saying it’s community but also the problem is so big we’re not gonna go out of business no one’s gonna lose and that’s I wish I wish all of us went out of business that we weren’t needed that would be amazing it’s unfortunately not gonna happen so why are we being this way why are we pitting

 

Rob Cooper (27:15)

Me too. Yeah.

 

Whitney (27:23)

resources against one another. we see the reason you are being successful in changing lives the way you are is because you don’t have that ego first approach. You are saying we can all work together to do this. And that just causes so many the ripple effect from that. You know, the small businesses that then benefit the lives, the next generation of lives. It is all through that collaboration approach.

 

Rob Cooper (27:54)

Yeah, yeah. It’s because two is that

 

I can speak for myself, you know, when this thing started to go, okay, when this thing started to really peak, I did get a little bit of, I did have an ego and egos, having the egos, you’re not well, you’re not healthy. There’s something spiritual going on with you and it’s going to bleed off and everything that is attached to you. And if you don’t believe it, trust me, it will. Okay. And I had people bring me back down to earth.

 

Okay. And because when you haven’t had this level of success, it’s scary, it’s frightening. It will make you walk around as if your stuff don’t stink. And then the people that’s coming to you, they don’t care what you drive. They don’t care what your budget is. They don’t care how many staff you’ve got there. They just won’t help.

 

They won’t help. They don’t care if you black, green, purple, LGBTQ plus. They don’t care. They won’t help. And so, but before I got all the success, I didn’t feel worthy to have it. I didn’t feel worthy because of that. The people that we were serving, I felt that, man, they’re not getting this. So why I’m getting this. And so it took a lot of really, really.

 

getting around some good people. It took us a lot of therapy. I mean, it took a lot of therapy sitting down and talking to people. And now on this next chapter of my life, you know, is that it’s about legacy. It’s about legacy and not just Robert Cooper. It’s that every person that we serve that gets onto better. And

 

They have kids or whatever or people attached to them. That’s legacy. That’s legacy. If they’re living the life that were destined for them, that’s all I’m asking for. And I had to come back down to earth to understand that. And when you become humble and you really put people before you and then you start receiving the fruits of your labor. And so, you know, I was telling my staff this morning, I said,

 

I, when I see a person panhandling or flying a sign in the middle of the medium, I look at that person and I tell myself that could have been you. That could have been you. Your addiction could have took you that way. You could have been there. And I’m not disconnected from that person just because I got titled, just because I drive a fancy truck, all this crazy, this got degrees and all that. And I still have the ear to, to the people that still out there surviving.

 

And I’m not going to lose that. I’m not going to lose that. so but, you know, it is anything that got money attached to it. Yes, we become competitors and and and and it drives me crazy. But only thing I can control is me and I control what zero life center do and and just, you know, really, really make sure that.

 

We are following our mission. We are making sure that we are taking care of these folks and really, you know, making our communities better.

 

Whitney (31:30)

Yeah. Well, it sounds like you’re extremely successful in doing that. I imagine the impact of your work, and I’m not talking like data necessarily, I’m talking about impacted lives. I imagine just the hope that you are delivering. And it just sounds amazing. And I know we talked about so many different things. You have so much going on.

 

And I applaud you and admire you for saying, okay, we’re gonna like stay the course. We’re gonna keep, we’re gonna do what we do and do it really, really well. And as the future continues to unfold, I imagine, you know, that you will see those accomplishments of different visions and goals. But also, I’m looking forward to the people who start their own.

 

you know, organization and say, it’s because of Rob. I imagine there may already be people doing that because you’re very humble and just really demonstrating that people, know, any individual can do this, but it takes that community. And so you are facilitating it by saying, I’m going to share my knowledge, which doesn’t always

 

Rob Cooper (32:49)

Yeah. And you know, it doesn’t make me, it doesn’t put a feather in my cap to sit there and hold all this stuff inside of me. Then when I’m dead and gone, it’s only in the graveyard and nobody else can get it. But it’s, you know, it’s, live in a society now that I grew up with people help people. I grew up in neighborhoods where the neighbors helped each other. And

 

Whitney (33:00)

Yeah.

 

Rob Cooper (33:18)

And I was raised that way is to I could hear my dad telling me, you know you respect them and I’m gonna use a stigmatizing language but you respect the bum on the street because that bum did not do anything to you and I still hold on to that and I respect everybody I respect people that you know, I just it’s just me because I Never know when I’m gonna need that person That person could be dirty today

 

And two years from that person being the suit and I only recognize them and they can say, hey, I remembered you, you passed me at Walmart and you didn’t say nothing to me. But now you’re standing in of me because I have a key to opportunity that you want. And so I, you know, I really take that in the heart is that people can change. People can change. And so my goal is really, and you know, right, you put the head, you put the hammer on the nail is

 

Whitney (34:07)

Yes.

 

Rob Cooper (34:14)

I do want people to become entrepreneurs. I do want people to become entrepreneurs. I do want people to start something. I do want people to, you know, have their own. And because when you become an entrepreneur, OK, is that you’re starting something and depending on how your funding comes from, you don’t have to tell your story of your past so much.

 

instead of going for a job and you take the background and now you got to tell that same story that you’ve been trying to dishing yourself from. And then is you can turn around and help people. And people don’t understand about recovery community organizations is recovery community organizations is a place where you give, you are a second chance employer. Okay. You’re a second chance employer and you overlook those things that people.

 

and the secular or other businesses may say, no, you can’t come here. And so, you know, but sometimes you get tied up with different funding or whatever that you’re receiving. So but the origin of Recovery Community Organization, that’s what it was about. That’s what it was about is that anybody can start a Recovery Community Organization. I can have a body

 

Whitney (35:24)

Right, Yep.

 

Rob Cooper (35:38)

If I hired nothing but people in recovery, we’d close the body shop down from 12 to one and we do a meeting. And, you know, I’m promoting recovery. I’m helping my staff. I’m hiring people in recovery and we’re making the community better. That’s the whole thing about it. And it drives me up the wall that people take this thing that’s so good and twist it and fold it and stop. Stop.

 

You are hurting the forefathers, people that shoulders that I’m standing on having this opportunity that said, look, you know, the William whites, the Phil Valentine’s, you know, all those pioneers in this recovery movement, I’m staying on their shoulders. I’m staying on their shoulders. and it’d be, I would be selfish to try to twist this thing and fit this thing to fit Rob.

 

And that’s wrong. That’s wrong. So I get passionate about this thing. I really do. get passionate about it because, you know, it is saving a lot of people’s lives and we got a great thing going on.

 

Whitney (36:41)

I do.

 

Yeah, and I think it’s easy, know, the attention, the funding for anything related to addiction, primarily opioids, is more than it has ever been combined really, which means that there are gonna be some players who come in and just see the business opportunity. And while business drives innovation, competition drives innovation, and that’s wonderful, we have to remember their lives at stake. And so we can’t,

 

the purpose, that second chance, overwhelmingly accepting and conducive environment for someone to be successful, not to be perfect, because we’re all gonna mess up, to be able to just rebuild that life, rebuild the life they want in a place that understands what the challenges will be and is gonna say, hey,

 

Rob Cooper (37:31)

Mm -hmm. Mm -hmm.

 

Whitney (37:44)

I get it, I’m here, I understand, and what can I do? I can shut this shop down for an hour so we can have a meeting. Is that gonna really hurt productivity? No, it’ll probably boost it because your employers are gonna feel supported and they’re gonna feel loyal to you and appreciative so they’re gonna work harder. All we have to do is just say, let me just think about what could help this person. And it comes back tenfold.

 

Rob Cooper (37:54)

No. Right.

 

Mm -hmm. Yeah. Yeah, it does. Mm -hmm.

 

Whitney (38:12)

Yeah, wow. Well, I feel like we have touched on so much and could easily keep going. I love your passion and I am honored to, you know, pick your brain in a conversation for a bit. I know that you have your own shows, so you have Fired for Recover. gosh, I’m blanking on the name. I have it right here. Okay.

 

Rob Cooper (38:37)

We used to do fire for recovery. Now what we’re working on now is we have a podcast called from stroke of the strength. And what I want to do with that is that I want to show people and I want to show an audience of people that went through the struggle. Now they’re on a strength mode. I call this this is I’m in my strength mode, you know, and, and to maintain my strength, have to keep working at this.

 

Whitney (38:45)

that’s all right.

 

Rob Cooper (39:07)

And so I want to highlight people that went through the struggle, talk about that for a little bit and really show an audience of people that really turn their life around and doing great things within their community, organizations or whatever. And so we’ve been probably about 10 episodes in this thing and been one of those things that I wanted to do. I always was vocal, you know, if you ever follow going on our YouTube channels and

 

You see from back 2017, I look at that, I was young, had no grade and I was timid and like a deer in the headlights. And so I love putting a message out there. Do I want to be a motivational speaker? I don’t know. I don’t have no clue. But it’s all about touching one person, letting people see that, you know, you can go through things, but you can turn your life around and you can do great.

 

things. We need you. There’s a place in this United States of America where you can be great. So that’s really what that podcast is really trying to hit on.

 

Whitney (40:16)

Wonderful. How exciting. Anything else that you’d like to share for anyone listening to be aware of that’s coming out from Zero Hour?

 

Rob Cooper (40:26)

Our newest project like I said, we’re working on a respite house. We about to have that open next month It’s gonna be I used I call it and I’m taking a phrase from a colleague of mine that opened a respite house And he called his the catcher’s mitt. So it’s just you know, we want to catch those folks that overdose and come out of hospital they don’t have to go back to harm’s way they can come over to the rest of the house while we work to get them on to the next stop

 

It determines what they want to do. We’re not forcing anybody to do anything. They come over here, they can get a warm bed, they can get food, they can get introduced to recovery because when we do recovery meetings and stuff over here, they can stay up to 14 days. They don’t have to stay up to 14 days, but we just want to catch them and start working with them because it’s not a streamlined process of treatment. It’s not a one, you know,

 

I saw that if we say, hey, I can’t get you in treatment today, please come back tomorrow. Sometimes they don’t come back. And so if we have them here, that gives us enough time to work with them. if your community don’t have a respite house, get one. It’s that in between, it’s that before treatment, not sober living. It’s just to get them there, just to have more time to work with them.

 

Whitney (41:51)

Yeah, that’s wonderful and so needed. It makes me think that we talk about people falling through the cracks and you are filling the crack so that we don’t lose them. So that’s great. And my final question for you would be, and we talked again, we talked about so much, so it’s hard to probably narrow it down, but if people can only take one thing away from our conversation.

 

Rob Cooper (42:00)

Mm

 

Whitney (42:19)

and maybe it’s something we didn’t even really get to touch on, what would you like them to walk away with?

 

Rob Cooper (42:25)

You know, we said a lot of stuff today, you know, and best believe I’m not perfect. Okay, I’m not perfect. And yes, you see the success, but it takes a lot to keep the success. It takes a lot working on myself. And I just want to be honest with people, you know, being a businessman, I’m a businessman, you know, running a nonprofit is about business. You got to know your business, but you’ve got to make sure

 

You build a culture at your nonprofit. Your employees feel important. They feel needed. And then the people that you serve. Would carry your message. They would carry your message in it. If you’re out there struggling and you are at that verge, you stumble upon this podcast and you’re at that you at that cliff, you know, there’s people like me out there. I’m not the only one. There’s people like me out there that cares that really, really.

 

want you to be successful and I did not get here by myself, you know, and I want to leave this analogy with you. If you find a turtle on top of a goal post or a pole, it did not get there by himself. Something, somebody helped that turtle get on top of that goal post. Okay. You cannot do life by yourself. I don’t know why we as society think that we can do it by ourselves. We can’t, we cannot do this by ourselves. I still got people in my life that helps me.

 

I still got, I looked at this and this is my last thing I’m gonna say. We idolize all these movie stars and famous rappers and pop artists. Taylor Swift got a whole entourage of people with her that keeps her grounded, keeps her successful, keeps her going because that’s what we need and for us normal people that don’t have that type of success, we try to do this by ourselves. And you

 

You cannot, you cannot do it. So take that. You know, that’s why when you get the treatment, they rep people around you. You get a therapist, you get, you know, all these stuff. And then once you leave, you got to have those people beside you that walk between this recovery journey with you. And there’s no timetable on your healing. You can hear for 30, 40, 50, 60 years until they put you in the ground. There’s no timetable on healing. And if you understand that.

 

Whitney (44:23)

Wow, yeah.

 

Rob Cooper (44:52)

he would be successful. And I’m a firm believer in that. And you know, they’re to be the naysayers, they’re going to be the haters, they’re going to be people out there that tell you that you can’t do this. I had people tell me that is not going to be successful. Yeah, I cried. I blocked that out. But you know, it’s that young man that I wish I could find. And I would shake his hand. And I was hugging him and say thank you. Because he pulled something out of me that was in me.

 

And it took one person to pull this out of me. So just yeah, so that’s what I would leave with people. And you are successful. You are

 

Whitney (45:26)

Yeah.

 

Wonderful. so powerful. I can’t thank you enough Rob for taking time. I know you have a lot going on and I’m just so appreciative of the opportunity to talk to you Yeah

 

Rob Cooper (45:41)

Thank you for having me and really I appreciate you.

 

Whitney (45:45)

Well, everybody share this. Like Rob said, we can’t do it alone. Why are we trying? There’s somebody that you can be there to help out. Send this along to them. Maybe it’s what they need to hear. Check out Zero Hour Life Center as well as Struggle to Strength, Struggle to Success. Struggle to Strength. And just, you know, follow what Rob’s up to because clearly he’s making a difference and we all can too.

 

Rob Cooper (46:05)

Struck or destroyed?

 

Whitney (46:14)

So thank you, please like, share, and subscribe.

 

Rob Cooper (46:18)

Thank you.




Insights from Rob Cooper’s Journey In a recent episode of the Reduce The Stigma podcast, Rob Cooper, CEO of Zero Hour Life Center, shared invaluable insights into the transformative power of a strong recovery community. Rob’s journey from incarceration to becoming a leader in the recovery space is a compelling example of how community support […]

Continue reading "Building a Strong Recovery Community"
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Overdose Awareness Week: Together, We Can

Overdose Awareness Week: Breaking the Stigma to Save Lives

As we observe Overdose Awareness Week, culminating in International Overdose Awareness Day on August 31st, we are reminded of this year’s powerful theme: “Together, We Can.” This message is not just a call to action; it’s a recognition that the overdose crisis is a collective challenge, one that demands a united response from all corners of society. Stigma surrounding drug use and overdose doesn’t just harm those struggling with addiction; it perpetuates the very crisis we aim to overcome. But together, we can break the cycle of stigma, save lives, and foster a culture of compassion and support.

Understanding the Stigma

Stigma is a mark of disgrace imposed on individuals or groups, often based on misconceptions, fears, or prejudices. In the context of substance use, stigma manifests in many forms: from derogatory language and judgmental attitudes to discriminatory policies and practices in healthcare, law enforcement, and social services. People who use drugs or have a substance use disorder are often labeled as “junkies” or “addicts,” stripped of their humanity, and reduced to a single aspect of their identity.

This dehumanization fosters a culture of shame and silence, where individuals are less likely to seek help for their substance use disorder (SUD) or related health issues. The fear of being judged, rejected, or criminalized drives people further into isolation, away from the very resources and support systems that could save their lives.

The Perpetuation of Overdoses

Stigma doesn’t just exist in a vacuum—it actively contributes to the ongoing overdose crisis. Here’s how:

  1. Barriers to Treatment: Stigma creates significant barriers to accessing treatment and support. Many people avoid seeking help due to fear of judgment or discrimination, either from healthcare providers or within their own communities. This reluctance can delay critical interventions and increase the risk of overdose.
  2. Underreporting and Misrepresentation: The stigma associated with drug use often leads to underreporting of overdoses, skewing the data and undermining efforts to address the crisis effectively. It also results in misrepresentation of the issue, focusing on individual “failures” rather than systemic problems that contribute to the rise in overdose deaths.
  3. Criminalization and Punitive Measures: Policies rooted in stigma often prioritize punishment over rehabilitation. The criminalization of drug use exacerbates the cycle of addiction, pushing people into more dangerous circumstances, such as using drugs in secrecy or resorting to unregulated substances, both of which increase the likelihood of overdose.
  4. Misinformation and Myths: Stigma perpetuates myths about substance use and addiction, such as the false belief that addiction is a choice or a moral failing. This misinformation contributes to inadequate responses from society and institutions, further marginalizing those in need of help.
  5. Isolation and Social Disconnection: Stigma drives individuals into isolation, cutting them off from their support networks. People who use drugs often face judgment not only from society but also from their families and friends, leading to strained relationships and a loss of social support. This isolation exacerbates feelings of hopelessness and despair, which can increase the likelihood of substance use as a coping mechanism and elevate the risk of overdose. When people feel disconnected and alone, they are less likely to seek help, share their struggles, or access life-saving resources.

Together, We Can: The Path Forward

This year’s theme, “Together, We Can,” underscores the importance of collective action in overcoming the overdose crisis. Breaking the cycle of stigma requires a united effort to shift the narrative around substance use and overdose. We must:

  • Promote Compassionate Language: Words matter. By choosing language that respects the dignity of individuals, such as “person with a substance use disorder” instead of “addict,” we can begin to dismantle the harmful stereotypes that fuel stigma. Using person-first language emphasizes the humanity of the person and elicits empathy rather than judgment.
  • Advocate for Harm Reduction: Harm reduction approaches, such as naloxone distribution, supervised consumption sites, and needle exchange programs, are proven strategies to reduce overdose deaths. These initiatives often face opposition due to stigma, but they are critical in saving lives and connecting people to treatment.
  • Support Policy Change: We need policies that prioritize public health over punishment, ensuring that people with substance use disorders have access to the care and support they need. This includes expanding access to medication-assisted treatment (MAT), decriminalizing drug possession, and providing comprehensive mental health services.
  • Educate and Raise Awareness: Education is key to breaking down stigma. By raising awareness about the realities of addiction and the factors that contribute to overdose, we can challenge harmful narratives and foster a more supportive environment for those affected.

Conclusion

Overdose Awareness Week, culminating in International Overdose Awareness Day, is a time to remember those we’ve lost, support those still struggling, and commit to action. Stigma is a barrier that we can and must overcome. Together, we can save lives and build a society where everyone has the opportunity to recover, thrive, and be treated with the dignity they deserve.

Let’s use this week to not only raise awareness but to also renew our dedication to ending the stigma that perpetuates the overdose crisis. Together, we can make a difference.

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Overdose Awareness Week: Breaking the Stigma to Save Lives As we observe Overdose Awareness Week, culminating in International Overdose Awareness Day on August 31st, we are reminded of this year’s powerful theme: “Together, We Can.” This message is not just a call to action; it’s a recognition that the overdose crisis is a collective challenge, […]

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